Converting the like into sale

Author Constantin Măgdălina

The time of the consumer who pays unconditionally what is offered is about to fall. He has become increasingly

demanding. When a service / product displeases him he expresses himself in the space offered by social media.

Author Constantin Măgdălina

Companies are thus obliged to communicate in relevant and timely manner with the consumer on social media if they

value him. The conversion of consumer’s attention into sale is not a simple task.

Author Constantin Măgdălina

In general, companies use social media predominantly for marketing and communication. However, according to a recent survey, in Romania there is a decline in compaies

using social media for sales (-1% in 2015 vs 2014) and client service (-6% in 2015 vs 2014).

Author Constantin Măgdălina

In Romania, the use of social networks for selling purpose is encountered primarily in small companies, under 50

employees (42% of respondents) and in companies with 501-1000 employees (38% of respondents).

Author Constantin Măgdălina

There are also companies that make pre-qualification opportunities through social media 59% of respondents say

they influence prospecting sales opportunities through social networks, 41% say they can pre-qualify the

opportunities by collecting information and 35% can support online offering through online chats/discussions and demonstrations about products or services offered.

Author Constantin Măgdălina

Six out of ten companies say it is effective generating leads through social media - 64% of respondents agree with the

statement that generating sales opportunities on social networks is an effective approach, but 30% are undecided.

Author Constantin Măgdălina

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Author Constantin Măgdălina