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A presentation from Joe Pulizzi delivered at the Folio Show 2010 about the opportunities for traditional publishers to deliver content marketing services. Includes some b2b content marketing research as well.
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Joe PulizziFounder, Junta42 | Content Marketing InstituteCo-Author, Get Content Get Customers
Content MarketingServices
Who’s Joe Pulizzi? (@juntajoe)
• Speaker, blogger, evangelist, entrepreneur for content marketing.
The Perfect Storm of Content
Search Engine Optimization
LeadGeneration
Social Media
25.5%
B2C 2x
Interactive Services
Web Content Strategy
Social Media
Search Engine
Optimization
Direct Marketing
Public Relations
Traditional Media
Advertising Agencies
Custom Publishers
Content
• Unpredictable revenue streams
• Agency-type processes
• Possibly lower margin business
• Ultra competitive
Search EngineOptimization
Video / Webinars / Webcasts
Sharable / Gated
Content
Social Media / Blogs Apps /
Branded Software
Mobile/iPad
Listening /Reputation
Management
Online Analytics / Measuring
Web Content Strategy
Targeted Print/In-Person
ContentMarketing
Focus on your niche (be very picky)
What can you be the best in?
Decide – do you do it all or are you focused?
What can you be the best in?
Content Strategy?
Walk the talk
How will they know?
Ideas You Can Use
Lead Gen – White Papers
Lead Gen – Webinars
High-EndON24Stream57
Low-EndGo-to-Webinar
Lead Gen – Marketplace/ Business Matching
Education and Training
Engagement – Blogging/Social Media Service
Listening/ Research Service
Listening Service (Research)Create a monthly fee to listen for customers
Ways to Connect:http://joepulizzi.com
@JuntaJoe
Thank You!
