Tunisia I.E. Al-Salahuddin

Contemporarily Business Writing and Communication

Instructor: Dr. Robert Olszewski

CSU Global Campus

Saturday, July 19, 2014

Communication within business can be use with

multiple business channels to convey a message. In

that message you want to be heard as: knowledgeable,

understandable, proactive, intelligent, and persuasive

and this should be contained in your message. In this

presentation I will discus and explore some of the ‘Best

Practices in Business Writing and Communication.’

In order for all businesses to flourish and be

successful they must follow guidelines of effective

business practices in order to get their business mission

across to customers. Within this practice excellent

business ethics are fundamental and must be formed

within the foundation of the business. Ethics uphold the

integrity of the business for the vitality and sustainability

of the organization for the future. All of this should be

conveyed and demonstrated within the bylaws or policy

and procedure manuals that are created in the beginning.

Effective communication would be considered

communication that is successful as to create a positive

outcome. Effective communication builds belief and

confidence amongst the client and the organization.

“The two words ‘information and communicationare often used interchangeably, but they signifyquite different things. Information is giving out;communication is getting through.” Sydney J. Harris

Ethics In Business Fundamental ethical issues include concepts such and

integrity and trust, but more complex issues include

accommodating diversity, decision making, compliance

and governance. (Chron, 2014).

Companies usually have policies and procedures which

cover the basics of ethics within their business and the

practices that should be followed. Organizations even

give in-service training classes on ethics within the work

place. These types of classes or essential when

conducting business to ensure proper care of clients and

vendors alike.

Ethics in Business Fundamental Issues- Integrity of the business Diversity Issues- Bring aboard an array of cultures.

This allows the company to reach a wider audience and cross cultural boarders.

Decision-Making Issues- Know your audience or the culture before making decisions. Purchase the book: Kiss, Bow, or Shake Hands.

Compliance and Governance Issues- Know the rules and regulations of the: city, county, state, and country that you reside in to make sure you follow all ethical rules and regulations within business practices.

Professionalism is almost a form of a religionor culture that can be learned by anyone whom dares to try. Inbusiness many organizations are looking for the professionalclimate or trait in order to do business. Being professional isalso a learned behavior that many organizations teach theiremployees. Universities like Colorado State and Stanford University teach professionalism to their students for theworking world.“Professional Certificate” Stanford-onlineinnovation-training program2Complete 8 short, intensivecourses to earn the Stanford Innovation and EntrepreneurshipProfessional certificate (Stanford, 2014).

Being Kind and Humble

Being on Time Being fair in business

practices Listening to your

customer/client Having excellent

communication skills Accepting constructive

feedback

Argumentative Not on time but always

late Not being fair or having

un-fair business practices.

Not listening to your customers or clients.

Not listening to constructive business feedback from clients and customer

Intercultural and international business focuses less on the borders that

separate people and more on the communication that brings them together.

Business communication values clear, concise interaction that promotes

efficiency and effectiveness. You may perceive your role as a business

communicator within a specific city, business, or organization, but you need

to be aware that your role crosses cultures, languages, value and legal

systems, and borders. (Saylor,2014).

Communication in business is different than communication within your

normal daily lives. Knowing your audience and culture can be a deal or no

deal within business . Always find out the culture of the community that

you move into when you do business and know the cultural atmosphere of

what can and can not be done.

Your body language can also be a deal

breaker when doing business. It is essential to know if

you should: shake hands, bow, kiss check to check, or

bring a gift. Communication is not just verbal, email,

faxes, and telephone. Communication is also conveyed

through your jesters, non-verbal emotions, and body

language.

● To show approval, there are two typical gestures. One is the “okay” sign, done by making a circle of the thumb and index finger. The other is the “thumbs-up” sign, done by making a fist and pointing the thumb upward.

The “V-for-victory” sign is done by extending the forefinger and index finger upward and apart. The palm may face in or out.

● To wave goodbye, move your entire hand, palm facing outward.

● Crossing the middle and index fingers on the same hand has two meanings: either to bring good luck, or (when hidden) to indicate that the statement the person is making is (Morrison & Conaway, 2014).

● The standard space between you and your conversation partner should be about two feet. Most U.S. executives will be uncomfortable standing closer than that.

● In general, friends of the same sex do not hold hands when doing business. Your personal life is personal when doing business.

● To point, you can use the index finger, although it is not polite to point at a person.

● To beckon someone, wave either all the fingers or just the index finger in a scooping motion with the palm facing up (Morrison & Conaway, 2014).

Less is more- meaning that people often do not like to read a autobiography or long drawn out melancholy book, so always get to the point.

Not to much jargon or big talk unless you just want to truly impress, but often times presenting a well written letter in lame mans terms can seal the deal.

Always check for typos when you finish your work. Know your audience when writing. Making sure you

are on subject and you address the receiver by their proper business name is a must (Mr. or Mrs.).

Implement the What? Who? Where? When? Why? and How? Make sure you always implement this important information into all your documents.

Businesses today are using different formsof digital media and electronics to conductbusiness. It is essential that companies keepup with new data, gadgets, and communication devices in order to stay in thefore front of business development. Withinsustainability and marketing technologycan either make or break a company from

dataprograms to computer hardware/software forcommunication.

Telephone Computers Cell Phones Note Books Projectors that can be used in

conference calls. Conference Call Phones Software or Media: Acrobat Conference,

Skype, Google Chat etc.

Positive Messages Negative Messages

Upon conducting business it is imperative that you keep a positive way of thinking. Your mind frame should always stay focused on sealing the deal and ensuring that your business etiquette is up to par. “Never let them see you sweat” Watch this presentation for more informative content. http://youtu.be/CHSEebcoPtI

Negative messages can come in many forms. By telephone, fax, email, or mail. While conducting business you should always be alert toward how you convey any negative vibes or messages. The way you stand, the way you talk, or the way you answer the phone can help or harm your business.

All businesses should have the proper equipment to do a business presentation and the person presenting the presentation should have all the product knowledge available, be well dressed, be able to convey the message, and know their audience.

Communication Equipment Used When Doing A

Business Presentation

Projectors with pointer Screens Slides Podium with micro phone Internet access

When developing your business report, plan or business proposal your mission statement is very important to the reader. One should always remember the reader or receiver of the plan, weather they be a bank, funder, investor, or advisor wants every bit of rubric within your plan of action to be short and to the point. When you are finished developing your plan make sure that you save it to a hard drive, disk, or usb, so that way you can transfer the plan by internet if required by the banks and investors. Banks never want to read a long drawn out plan, so always be direct and to the point.

Many businesses have an array of reports

that are presented at the annual business

meeting. Always include these 5 things within your

business report.

Profit and Loss Reports Labor Reports Web Traffic Report Customer Survey Reports Performance Management

Report

Within this report it conveys the annual sales per month that could be presented at the annual meeting and transmitted by email.

In this report above it shows the total of expenses, customers, and items. When presenting this information at a board meeting you can use a projector that hooks up to the internet/intranet.

These are the essential

things that are needed

within a business plan.

Some companies may

change the wording to

fit the companies

image. Business plans can

be sent electronically to

banks if the option is there.

Example of a business plan

Executive Summary Business Overview Operations Overview Market Analysis Products and Services Sales and Marketing Forecast Breakeven Competitive Analysis Management Team Financial Plan Projections Request For Funding

http://www.docstoccustom.com/landing/536c16e0e409ce102c742ab6/Business_Proposal/?utm_source=google&utm_medium=cpc&utm_term=business%20proposal%20outline&utm_campaign=Search_Top_P&utm_content=48898646905&mkwid=s4djGTSka_dc|pcrid|48898646905|pkw|business%20proposal%20outline|pmt|b|&gclid=CL_i8o3i178CFQiDfgodrWIAaQ

http://www.docstoc.com/docs/7951457/Sample-Comprehensive-Business-Plan-Outline

In this ever changing market it is always within

the best interest of the company to keep up with

technology and different products and services for

businesses.

Creating a business that displays an admirable

business model that not only gives attention to detail, but

conveys to the client and the customer alike that they are

about business and the development of their organization.

Using technology is a plus when building an empire and

will keep you in touch with clients and customers alike. Being

able to understand technology today and purchasing the

correct technology for your business can have lucrative

results.

Business Communication. Retrieved July 22, 2014, from http://h-yy.blogspot.com/2010/03/chapter-9-writing- negative-messages.html

Earn a Professional Certificate in Innovation and Entrepreneurship Innovation Management. (n.d.). Innovation Management. Retrieved July 19, 2014, fromhttp://www.innovationmanagement.se/2014/01/22/earn-a- professional-certificate-in-innovation-and-entrepreneurship

Dustin, W. 12 Tips for Better Business Writing. Lifehack RSS. Retrieved July 21, 2014, from http://www.lifehack.org/articles/communication/12-tips- for-better-business-writing.html

Guffey, M. E., & Loewy, D. (2010). Essentials of Business Communication. Mason: Cengage Learning WebTutor.

Hughes, T. Professional Behavior Article. Professional Behavior Article. Retrieved July 19, 2014, from

http://wordconstructions.com/articles/business/professional.html

Intercultural and International Business Communication. Retrieved July 20, 2014, from http://www.saylor.org/site/wp-

content/uploads/2012/10/PRDV104-3.1.pdf Morris, T., & Conaway, W. Kiss, Bow, or Shake Hands.

Retrieved July 21, 2014, from http://lef.eportal.vn/LinkClick.aspx?fileticket=GHSPaWug0X8%3D&tabid=317645&mid=368960

Morris, T., & Conaway, W. (2006). Kiss, Bow, or Shake Hands. Adam Media.

Oster, K. List of Ethical Issues in Business. Houston Chronicle. Retrieved January 1, 2014, from http://smallbusiness.chron.com/list-ethical- issues-business-55223.html