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Updated version from Cameron's Original, which can be found here: http://www.slideshare.net/jacobirwin/wsot-original-powerpoint
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the world series of tradinga social trading app built for
traders and analysts
TheWSOT
team
O Cameron EskandariO BA from ASUO Offer of employment
at JP Morgan-NY
O Mikhail Delos TrinosO BA from ASUO 5 years trading exp.
O Sergiy NesterenkoO CS Student at UC
BerkeleyO Notable?
O Jacob IrwinO CS Student at UC
BerkeleyO 5 years trading and
app development
O Support: Nima Bagherian (UCB Finance) and Ismail Badrawl (UCB Finance)
missionO Add a new dimension to online
trading: live broadcasting
O Bring hidden gems to the surface: individual traders
O The game of trading: socialize
O Offer a new user experience to traders: real-time stats and analytics
problemO There is a large group of small-time
traders with high ROI going unnoticed
O Nowhere to ‘show-off’ or earn bragging rights in the marketplace for those without real assets (in real money)
O Effective trading heuristics go unnoticed
solutionO Platform allowing traders to stream
their activity
O Capture trading decisions while running real-time analytics
O User-friendly visualization of results and rankings (against peers)
market
19.1Maccounts
7.7Maccounts
6.3Maccounts
5.1Maccounts
1.7Maccounts
Sources: Marketshare % and # of Brokerage Accounts and Number Determinations
O Fidelity 47%
O Charles Schwab 27%
O ETrade 6%
O TD Ameritrade 11%
O Scottrade 2%
295KDART
337KDART
267KDART
174KDART
58KDART
DART = Daily Average Revenue Transactions
business modelO B2C
O Community ProviderO Feature-rich environment for traders
to come together (with other traders & brokerages)
O Service ProviderO Feature-rich environment for traders
and brokerages O Real-time analysis of top
trading techniquesO Trading-friendly UI
(Streaming, P2P, Analytics)O B2BO Provide brokerages with access to
top traders results and contact information
O DirectSubscriptio
ns
O IndirectAdvertisingLead gen.Affiliates
proprietary tech/expertise
O Early users (day traders) on standby to use platform
O Partnership with UC Berkeley Finance Association
O Experience: 15+ years trading
O Knowledge of marketing & sales in finance circles
competitionO Top Competitors
O Profit.lyO StockTwitsO FINIF: Financial InformaticsO WallStreetSurvivor
O Why they are not winnersO Lacking participation from top
brokeragesO Yet to develop a model that combines
the services traders demand
marketing plan
O Direct – Articles, channel links, and capabilities/features posted on existing finance news platforms
O Viral/Referral – Word of mouth via traders’ reference to trade-results originating from our app
O Contests – Trading contests held on university campuses in collaboration with business/finance associations
financials
the world series of tradinga social trading app built for
traders and analysts
TheWSOT
contact us: [email protected]