BY ED LORD

Complete Guide for a Corporate

Partnership for Nonprofits

Long-Term Partnerships

LOCALIZED LOW-COST

move beyond basic commercial sponsorships

For nonprofits who are looking to

create a long-term partnerships

with corporations and gain the

extensive benefits these

relationships offer

B U S I N E S S I SB U S I N E S S

.

C a u s e M a r k e t i n g c o m p a n i e s w a n t

d e e p e r p a r t n e r s h i p s f o r t h e g o o d o f

t h e i r b u s i n e s s

2 / 3 o f c o r p o r a t i o n s s u r v e y e d r a t e d

p h i l a n t h r o p y t o f u r t h e r t h e i r

b u s i n e s s g o a l s a s o n e o f t h e i r t o pt h r e e p r i o r i t i e s

T h e r e l a t i o n s h i p i s n o l o n g e rp l a t o n i c , i t ' s s y m b i o t i c

B E N E F I T S F O RB U S I N E S S E S A N D

N O N P R O F I T S

B u s i n e s s :

p u b l i c i t y

n e w c u s t o m e r s

n e w e m p l o y e e s

e m p l o y e e a n d c u s t o m e r

e n g a g e m e n t

r e s u l t s

N o n p r o f i t :

r e v e n u e

n e w s u p p o r t e r s

v o l u n t e e r s

p u b l i c i t y

e x p e r t i s e

a c c e s s t o i n f l u e n c e

s t a b i l i t y

R E V I E W I N GP A R T N E R S H I PE V A L U A T I O N

I N D E X

How well would they partner?

CHECKING THEIR PEI

Using PEI , you can determine the

company's overall resource value

to your organization

S E V E N M E T R I C S O FP A R T N E R S H I P

E V A L U A T I O N I N D E X

1. Consistent financial support: budget consistency

2. In-kind donations: business correlation to your nonprofit mission

3. Volunteers: corporations with many employees can provide extra hands

4. Employee participation in events and campaigns: key for team participation

5. Customer fundraising opportunities: A fundraise your way peer-to-peer

fundraising tool, such as DonorDrive, makes it easy for customers to generate

revenue, while the corporation takes credit for their role

6. Marketing opportunities: strengthening their brand by aligning it with their

cause

7. Executive support: strong commitment from company's executives

The big corporationmay not be theright partner

"If a company gave

you that big fat check

because they found

you to be the cause de

jour, there's often no

guarantee you can

depend on another

next year"

TRANSPARENCY WITH YOURCORPORATION

Don't put all your golden eggs in one basket You really need potential partners waiting in the wings and doing

small sponsorships as a contingency for the loss of your major

partner Match the fundraiser program with who's likely tofund it While we are looking to get the most from a corporate partner,

they have equally big expectations of us. It is important to be

honest and determine if the corporate expectations are within

reason for the resources you have available

Y o u r c o r e m i s s i o n a n d t h e i rc o r e b u s i n e s s w i l l b e n e f i t

e a c h o t h e r

G O O DA L I G N M E N T

B e f o r e y o u t a l k t o a p o t e n t i a l

c o r p o r a t e p a r t n e r , c h e c k o u t t h e i r :

C o m p a n y w e b s i t e

A n n u a l r e p o r t

C o m p a n y p a g e o n L i n k e d I n

W a l l S t r e e t J o u r n a l ' s q u o t e

G l a s s d o o r

Help them evaluate you

Give the corporation an inside view by and 1. introduce them to thosewho benefit from your organization, 2. meet with your board, and 3.invite them to an event.

If a corporation is talking to you, they have already done at least apreliminary evaluation of your organization

Draw up a letter of intent

complete list of what they can expect from you,

shows you're a good investment

If you are close to landing an organizationyou really want to partner with, here are a

few things to sway the decision:

Do an event with them

a trial run is a great way for a corporation to

minimally commit, but see your organization in

action

The goal of this is to show aprospective corporate partnerwhat you're made of and how

your enthusiasm and dedicationcan improve their Cause

Marketing

Healthy Partnerships

BUILDING AND KEEPING

Symbiotic and helps nonprofit and company thrive

It is crucial to create a healthy

partnership with the corporation. It wil l

keep communication f lowing and make

the collaborations much easier on both

your organization and your corporate

partner

Recommendations for aHealthy Partnership

Meet and Greet

Create a Joint Committee

Regular Collaborations

Corporate Seat on your Board

Establish Agendas

Turn Supporters into Their Customers (vice

versa)

Develop a Communication Plan

Fundraising, the newelement

TODAY WE'RE SEEING FUNDRAISING PLAY A SUBSTANTIALLY LARGERROLE IN A CORPORATION'S CAUSE MARKETING EFFORTS

Workplace giving has been around for a long time, but workplace

fundraising is a sexy, new concept for some corporate partners

Corporations are looking to have a bigger impact on causes and

fundraising amplifies this impact

Effective fundraising not only increases the nonprofit's revenue; but

also increases their value to the company

I M P O R T A N C E O F G O O DF U N D R A I S I N G

S O F T W A R E

E a s e - o f - u s e

E f f e c t i v eP e e r - t o - P e e r f u n d r a i s i n g

E m p l o y e e sa n d

c u s t o m e r su s e s a m es o f t w a r e

F u n d r a i s e -y o u r - w a y

c a m p a i g n s

Of f e r ed By Dono rD r i v e

In closingMake sure that everyone in your organization, from the board on down,is onboard with a new corporate partner's expectations.Companies really love when an organization over-delivers.

DELIVER ON YOUR PROMISES

For DonorDrive's complete ebook on How to Choose A Corporate

Partner: For Nonprofits please follow the link below:

http://www.donordrive.com/library/