COLLET 27/04/2014

THOMAS

Company: ASUS and COCA COLA

Company conference 2014ASUS

Company visit 2014Femsa

Introduction of the companyASUS

People who was present during the conference:

Country manager : Hernan Chapitel Product MB / FAE : Juan Deporto y Pablo Oliveira Account Manager : Natalia Herang Marketing manager : Fabio Selvaggio

I n t r o d u c ti o n o f t h e C o m p a n y

T h e c o m p a n y ’ s o p e r a ti o n s

M a i n P E S T f a c t o r s

C o n c lu s io n

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Overview :

Stock name : ASUSTEKIndustry : Computer and peripheral equipmentPrincipal activities : provision computer, electronics, laptop, motherboards

Wolrd precense : EU, UK, Brazil, USA, Canada, India, Asia, Australia, Thailand, Philipines, Singapoore.

Asus won 4 256 awards in 2013

Asus in Argentina :

Small market Prodcuts here 34% of market share 2nd position in the market

Financial points in 2013 :

Brand revenu : 14,025 milliards $ Operating income : 625 millions $ Net income : 625 millions $ Cash and cash : 2,070 milliards $

The company's operationsASUS

ASUS sell lot of different products there like :

Notebooks and ultrabookTablets and mobileAudioMotherboard

All of these products are making by 70% there and 30% by importation.

Main PEST factorsASUS

Important natural resources, Fairly good transportation routes

and systems at a regional level,High education standards at a

regional level,European environment compared

to other Latin American countries.

Weakness of local capital markets and difficult access to

international credits, Limited / poor competitiveness of a large number of industrial

companies,High proportion of informal /

black economy, Bad positioning on the

Corruption Perception Index.

Subsidised loans in local currency, Good human resources potential,

Flexibility of companies / businessmen, shown during

several crisis situations, MERCOSUR supply (mainly

Brazil) free from duties, High potential of conventional /

renewable energy.

Inflation, salaries costs pressure and real value of the

Argentine Peso,Government interference in the

markets, hardly to predict, Potential energetic crisis, Lack of clear information (uncertainty about official

statistics and figures).

ConclusionASUS

ASUS continues to seek exceptional striving to become the most popular digital society sector.

Currently 2nd in the market, ASUS wants to conquer more and more market share to become the leader. But the project does not stop there; ASUS also want to import and produce more products for Expand its range in Argentina.

The campaign "A search of the exceptional", which began in 2011, symbolizes the concept of design, focused on the well-being of users. This concept goes beyond simple product design or development, sale or marketing. It really shows the passion for exceptional desire for perfection in all their actions.

ASUS is committed to making life easier still offering more innovations and technologies.

Introduction of the companyFemsa

In Argentina, Coca-Cola FEMSA is a company with variable capital since October 1991.

Between 1994 and 1997, Coca-Cola FEMSA acquired in the territory of the federal capital Buenos Aires, to buy 100% of Coca-Cola FEMSA Buenos Aires, SA de CV a subsidiary of Coca-Cola.

With 19 years in Argentina, Coca-Cola FEMSA has managed to avoid major economic and financial challenges that have occurred in the market and the economy of this country.

Overview :

Propiedad de FEMSA 48.9 % Volumen de Ventas 217 millions of boxes Ingresos 81,598 millions of pesos Utilidad de Operación 11,533 millions of pesos Plantas 2 Centros de Distribución 4 Clientes 78.5 thousand

Products :

Coca-Cola, Fanta, Quatro, Sprite, Coca-Cola Light, Fanta Light, Schweppes, Sprite Light/zero, Black Fire, Hi-C, Crush y Tai.

The company's operationsFemsa

They produce, market, sell and distribute Coca-Cola trademark beverages. The Coca-Cola trademark beverages include: sparkling beverages (colas and flavored sparkling beverages), waters and still beverages (including juice drinks, coffee, teas, milk, value-added dairy and isotonic drinks).

The following table highlights historical sales volume and mix in Mexico and Central America for their products:

Main PEST factorsFemsa

Important natural resources, Fairly good transportation routes

and systems at a regional level,High education standards at a

regional level,European environment compared

to other Latin American countries.

Weakness of local capital markets and difficult access to

international credits, Limited / poor competitiveness of a large number of industrial

companies,High proportion of informal /

black economy, Bad positioning on the

Corruption Perception Index.

Subsidised loans in local currency, Good human resources potential,

Flexibility of companies / businessmen, shown during

several crisis situations, MERCOSUR supply (mainly

Brazil) free from duties, High potential of conventional /

renewable energy.

Inflation, salaries costs pressure and real value of the

Argentine Peso,Government interference in the

markets, hardly to predict, Potential energetic crisis, Lack of clear information (uncertainty about official

statistics and figures).

ConclusionFemsa

In Argentine, in the futur, Femsa Coca cola wants to develop a strong and diversified portfolio.

Sustained growth and leadership through further consolidation of the Coca Cola system and increased development of the NAB segment.