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Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
1
E-Commerce:
Fundamentals and Applications
Chapter 1 : Introduction
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
2
Outline
• Electronic commerce and physical commerce• The DIGITAL phenomenon• Looking at e-commerce from different perspectives• Different types of e-commerce• Examples of the types of e-commerce• Some e-commerce scenarios• Effect of e-commerce• Advantages of e-commerce• Myths about e-commerce development and implementation• System model of this book
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
3
Digital Phenomenon
• What do you think?• What are the drivers of e-commerce?
Data networksIntense competitionGlobalizationInformation ageTechnologiesAutomationLow cost high quality products/services
DIGITAL
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
4
Types of CommerceCommerce
Electronic Commerce
Physical or Traditional Commerce
Internet Commerce
Businessfocusede-commerce
Consumer focusede-commerce
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
5
E-commerce from different perspectives
• Three layer models for e-commerce (e.g. Zwass’s model).
• E-business: a wider perspective than e-commerce.
• E-commerce improves the value chain.• E-commerce provides an effective tool for
building, managing and enhancing these relationships.
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
6
Different types of E-CommerceBusiness
(organization)Customer
(individual)
Business (organization)
Customer(individual)
B2C (e.g Amazon)
C2B(e.g Priceline)
C2C(e.g eBay)
B2B (e.g TPN)
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
7
Examples
• B2C: www.amazon.com• C2C: www.eBay.com• B2B: www.tpn.com• C2B: www.priceline.com
Let’s visit these web sites in turn and discuss its features.
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
8
E-commerce scenarios
• Retailing• Servicing• Publishing• Supply chain management
Discussion: How are they changing?
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
9
What are the advantages of e-commerce?
• To consumers (think about the consumer buying process: search, evaluate and execute):
• To businesses (think about the common objective of every business):
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
10
Discussion
• How should different departments participate in an e-commerce project?– Management– Marketing– Production– Finance– Procurement– Customer support
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
11
Transformation of a Compartmentalized Organization into Integrated Organization
Management
Production Department
Finance Department
Marketing Department
Personnel Department
Management
Production Marketing
Finance Personnel
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
12
Three-tier Technical Model
Client side Service system Backend system
Server side
Subject Name Code Credit HoursFUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING
D.Balaganesh LINCOLN UNIVERSITY COLLGE
13
Architecture of Web-based E-Commerce System Backend system
Firewall
Internet
Server side
Intranet(Secure)
Web Server Application Server
Database
Service system
Client side
