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NO. 1 Brand Recommended by Dentists

INDUSTRIAL PROFILE in 1937, when hand-carts were used to distribute

Colgate Dental Cream, Colgate-Palmolive (India) today has one of the widest distribution networks in India

Colgate available in almost 4.3 million retail outlets across the country.

The company dominates the Rs. 3100 crore Indian toothpaste market by commanding more than 50% of the market share.

In 2004, as an additional effort to create awareness for good oral hygiene ‘Oral Health Month’ (OHM), was introduced.

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COMPANY PROFILE 1806

William Colgate starts a starch, soap and candle business on Dutch Street in New York City.

1817First Colgate advertisement appears in a New York newspaper

1873Colgate introduces toothpaste in jars.

1906Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products.

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1997Colgate Total toothpaste is introduced in the U.S. and quickly becomes the market leader. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems.

2004Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community.

2006Colgate enters the fast-growing Naturals segment by purchasing Tom’s of Maine, a leader in that market in the United States.

Today …Today, with sales surpassing $15 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide. 

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PRODUCT

Colgate Dental Cream

Spreads around and penetrates in between teeth for all around decay protection.

Protects all the teeth even where the tooth brush does not reach.

Great mint taste freshens the breath.

Protects against root caries.

Cleans and makes teeth whiter

Repairs early decay spots.

Colgate Active salt Has the power of Active

Salt

Its unique formula fights germs

Gives you healthy gums and teeth

Refreshing eminty taste.

Colgate Max fresh

It is the first and only toothpaste infused with Colgate-Palmolive, the world leader in oral care, is redefining the gel segment of toothpaste in India, with the introduction of new Colgate MaxFresh Gel.

Spicy Fresh

Whitening Fluoride

Peppermint Ice

cooling crystals that dissolve in the mouth completely upon brushing, releasing an intense rush of breath freshening power.

This patented formula gives a whole new dimension of freshness to its users everyday.

Maximum Fresh Cool Mint

Maximum Fresh Clean Mint

Colgate total Colgate Total provides

complete 12-hour protection and fights a full range of oral health problems

It helps prevent plaque and gingivitis — even after meals

Colgate sensitive

This is a sign of sensitive teeth and this pain is cold by Dentinal sensitivity.

You will notice improvement in 2-4 weeks.

Colgate kids

She'll be telling you it's time to brush when you give her Barbie Sparkling Bubble Fruit toothpaste. It tastes like bubble gum, but helps prevent cavities with Colgate's special fluoride formula

Colgate Spongebob

Colgate Kids Barbie

Colgate Junior in Mild Mint

Colgate advanced whitening Restores natural

whiteness

Prevents stains for adhering

Fights tartar, cavities and plaque

Colgate Herbal Colgate Herbal White ...

combines the expert science of Colgate with a unique blend of eucalyptus, Melissa and mint herbs. Strengthens teeth and safe to use everyday

Colgate Cibaca Family protection Developed using

Colgate's international expertise in oral care

Unique formula protects your teeth from decay

Refreshing minty flavour makes your breath super fresh

Colgate fresh energy gel "Get fresh, stay cool

with new Colgate Fresh Energy Gel!" ssFMCG major Colgate claims to have revitalised its Colgate Fresh Energy Gel toothpastes with "new flavours" that deliver "long-lasting fresh breath". The new variants are Sparkling Red and Ice Blue with new "high-impact" taste.

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Price

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Colgate 20gm 40gm 50gm 75gm 80gm 100gm 150gm 200gm 300gm

Dental cream

5 Rs. --- 14Rs. --- --- 30Rs. 45Rs. 56Rs. 86Rs.

Active salt

--- --- 14Rs. --- ---

30Rs. --- 56Rs. ---

Max Fresh

--- --- 15Rs. --- 32Rs. 35Rs. 55Rs. --- ---

Total --- --- --- 35Rs. --- --- 65Rs. --- ---

Sensitive --- --- 35Rs. --- --- 60Rs. --- --- ---

Kids --- 26Rs. --- --- --- --- --- --- ---

Advanced Whitening

--- --- --- 27Rs. --- --- 53Rs. --- ---

Herbal --- --- 14Rs. --- --- 30Rs. --- 55Rs. ---

Cibaca --- --- --- --- --- 18Rs. --- 28Rs. ---

Fresh energy gel

--- ---

--- --- --- ---

55Rs. 66Rs. ---

Colgate Dental cream is available in as above quantity. If the consumer back ground is large family they purched 300gm pack and also 200gm.100gm {30Rs.} compare to in 2oogm and 300gm pack save 4Rs.and It is also available in minimum pack 20gm {5Rs.}

Colgate Active Salte is available as above quantity. Colgate dental cream and colgate Active salte is same Price of 50gm {14Rs.} , 100gm {30Rs.}and 200gm {56Rs.}.

Colgate Maxfresh is available in 5 pack. And all falever pack price is same and available in 50, 80, 100,150 gm.his price is 50gm{15Rs.} 80gm{32Rs.} , 100gm {35Rs.}, 150gm {55Rs.}.If u purchas 80gm but 100gm is beeter them .

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Colgate total 12 is available in 75gm and 150gm. 150gm price is 65Rs.is higest compare to other products like dental cream , maxfesh, Advance, fresh energy etc

Colgate sensitive is available in 50gm {35Rs.}and 100gm{60Rs.}. Colgate Sensitive price is higher than all other product.

Colgate Kids is available in 40gm {26Rs.}and not available other gm and 40 gm available in only kids .In 3 Flavers are available in same gm and same price

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Colgate Advance Whiting is available in two packs 75gm, 150gm that rs is 75gm{27Rs.} 150gm {53Rs.}

Colgate Herbal is avalible in three packs 50gm{14Rs.} , 100gm {30rs.} , 200gm{55Rs}

Colgate Cibaca is avalible in two packs 100gm {18Rs.}, 200gm {28Rs.}. In two Flavar there are same gm and same price.

Colgate Fresh energy gel avalible in two packs 150gm{55Rs.} , 200gm {66Rs.}

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PLC

At some point the rate of growth will slow and, the product will enter a new phase of life cycle is known as “Maturity” stage.

The maturity stage is divided into three stages :

A) In the beginning sales increases but at declining rate.

B) In second stage sales rate remain stable. C) In third stage sales begin to decline.

The life cycles of various brands of toothpaste illustrate quite well the erratic behavior of branded product life cycles. the sales of specific brands of toothpaste between the years 1936 and 1982. Eighteen brands of toothpaste are illustrated. Note that most have very erratic life cycles that bounce around all over the place. A couple of brands (i.e. Colgate and Crest) possess the familiar "S- shaped" life cycle patterns. Other brands, however, possess curves with substantially greater degrees of variability.  Note also the differing lengths of the life cycles. The dominant brands, including Colgate and Crest, have been around for long periods of time and possess strong sales patterns. In contrast, other brands such as Ammident, Chlorodent, Macleans, Peak, Dr. Lyons and Squibb have seen relatively short life cycles. Shorter life cycles often are associated with brands targeting smaller, more narrowly defined market segments or niches.

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PLACE

Level of channel of Distribution

The producer and the final customer are part of every channel. Marketer will use the number of intermediary levels to design channels.

There are four types of channel.

Zero level channel One level channel Two level channel Three level channel

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Manufacturer

Consumer

Manufacturer

Consumer

Retailer

Manufacturer

Distributor

Consumer

Retailer

Manufacturer

Distributor

Wholesaler

Retailer

Consumer

Types of stores at which product available for sale The product of Colgate is very popular in all over

India. Every retailer and wholesaler knows the Colgate very well and the product are popular also. We represent the places where the product of Colgate is available.

General store Departmental store Kirana store Super store Super market Medical store

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Promotion

Sales Promotion

Participate in Colgate "Learn & Earn" Offer and you could earn Rs 10,000/- scholarship. Please click on the banner for more details.

Super Saver Offer for 'All Around Decay Protection'. Buy 200g plus a 100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. 82/-. Save Rs. 18/-.

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Colgate strong teeth 200gm + 100gm + free brush = 86Rs.

Colgate gives smale pack 20gm in 5Rs.

Colgate Maxfresh Gel is the first toothpaste infused with cooling crystals giving you a whole new dimension of freshness. Get a 150g plus a 80g tube with a Colgate Extra Clean Toothbrush in a Freshness Value Pack for Rs. 79/-. Save Rs. 20/-.

Colgate cibaca 200gm + toothbrush = 28Rs

Advertising

Television advertising:-

Very famous words for the promotion of the Colgate brand. In these days a new advertisement is also gives by the company.

These advertisements are help to raises the demand of the product and make the brand popular

News paper advertising:-

The company also takes active participation in the news paper advertisement. In deferent pages of the news paper the company gives advertisement. Sometime, it is on first page. Now days the company not takes part in news paper advertisement.

Public Relation & Publicity You would have definitely

heard of the brand name COLGATE

launched the India's first ever battery powered tooth brush for children. They sell tooth pastes, tooth brushes, tooth powder, whitening products and also kids products.

Many people have been using these Colgate products for ages now.

Star like Saif Ali Khan appeared in the Television sets promoting this product.It was a great hit in all countries and reached all the homes quite easily

CONCLUSION By the Detailed study on the product and market

of COLGATE it was able to get a clear picture of the past and present of the products and was able to get in to the assumptions about the future of the product.

The Brand “COLGATE” has been sold successfully and has created a good demand all the time. It is also holding a good place in the toothpast market with a share of around 10% - 15%.

As like for all other products Colgate is also facing a tight competition in the toothpast Market. Since the competition is too strong the company has to keep on watching market closely for avoiding any sudden collapse for the product.

Finally, it should note that the company may have to face lot of threats in coming years like political threats, legislation threats on going economic crisis, changing life style of the people etc. if the company is able to overcome all the threats and can prepare themselves for facing the problems in advance it can achieve a good growth for “COLGATE”.