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in Super Bowl 2010
VS
Measuring the Effectiveness of Advertising Using Social Mediawww.statsit.com
46%
Pepsi Announces “no Super Bowl ad this year, money instead to social media” and people talk about it together with SuperBowl almost as much as about Coke.
Coca-Cola
Pepsi
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December
November
October
September
Coke or Pepsi mentioned together with “Super Bowl” but exclusive of other
Do you need an ad spot to be part of the talk?
Twitter Mentions During Super Bowl Week “Coke” vs “Pepsi”
Significant Difference Only on the Game Day
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Super Bowl
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Coca-Cola
Pepsi
I Dislike Pepsi
I Love Pepsi
Pepsi Shopping Deal
Marketing
Pepsi Refresh
Latin American Issues
Drinking Pepsi
Pepsi Superbowl 20.67%
16.67%
14%
13.33%
8%
4.67%
4%
2.67%
2%Choosing a Drink
Other 14%
You don’t need a spot to get people talking
Themes around Pepsi the week of Super Bowl
I Dislike Coke
Social Media
Pumped on Coke
I Love Coke
Coke Products
Coke Super Bowl
Messing with Coke
Drinking Coke 30.19%
10.06%
9.09%
7.14%
7.14%
6.17%
4.22%
4.22%
2.6%Coke Health
Other 19.16%
Nor Does Having one guarantee people will talk
Themes around Coke the week of Super Bowl
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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
What’s Super Bowl ad worth? 10k tweets in a few hours.
Game-Day brand tweets hour-by-hour
Coca-Cola
Pepsi
10,890
13,716
16,542
19,368
22,194
09-11 19-11 29-11 09-12 19-12 29-12 08-01 18-01 28-01 07-02
Yet both added the same number of Followers
Coca-Cola
Pepsi
adsofsuperbowl
Sudden surge in Twitter buzz (tweets)doesn’t necessarily meanengagement
Following
Pepsi is mentioned more often together with Super Bowl than Coke on the
week of the Super Bowl
43%57%
Social Media is a revolution in advertising.
Want to find out how Pepsi and others utilize social media as part of their advertising campaigns?
Get your copy of “The Super Bowl Playbook for Advertisers” available only in print to qualified agencies and the media.
Get in touch to get yours from [email protected]
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