CKarolyn Gonzalez Chavez

Giovanna RamosAshley Torres

The world is changing all around us. To continue to thrive as a business, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for the future today.

Introduction

It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world To inspire moments of optimism and

happiness To create value and make a difference

Mission

People Portfolio Partners Planet Profit Productivity Be the Brand

Vision

Products

Coca-Cola Aquapure DASANI Diet Coke Sprite Dr. Pepper Evian Fanta

FUZE Hi-C Minute Maid Monster Powerade Malta India Bacardi Mixers

History 1886-The Coca Cola

beverage invented by pharmacist John Stith Pemberton.

1889-The formula and brand was bought by Asa Candler who incorporated the company in 1892.

1916-The company began manufacturing its famous bottle, which remains as the signature shape of Coca Cola today.

1928-Robert Woodruff, the president of the company that year led the expansion of Coca Cola overseas when he introduced it to the Olympic Games for the first time.

1960-The company decided to expand with new flavors- Fanta, Sprite and Fresca, and even acquired the Minute Maid company.

1980-The introduction of Diet Coke, which became the leading low-calorie drink in the world.

1985- The company attempted to change the formula of the drink with "New Coke“ for publicity. The company gave in to protests and returned to a variation of the old formula using high fructose corn syrup instead of cane sugar as the main sweetener.

The company's presence worldwide was growing rapidly over the years and Coca Cola found a home in more places around the world. Today, Coca Cola has grown to be the world's most ubiquitous brand, with more than 1.4 billion beverage servings sold each day.

History

Logo

The exact formula of Coca-Cola's natural flavorings (but not its other ingredients, which are listed on the side of the bottle or can) is a trade secret.

Carbonated water Sugar (sucrose or high-fructose corn syrup depending on country

of origin) Caffeine Phosphoric acid Caramel color (E150d) Natural flavorings A can of Coke (12 fl ounces/355 ml) has 39 grams of

carbohydrates (all from sugar, approximately 10 teaspoons), 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories.

Ingredients

Career Areas Supply Chain Function Manufacturing Technical Function Marketing Sales Management Business Management Finance Public Affairs &

Communications Human Resources Legal Information Technology Business Aviation

Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit. They’re famous for their Holidays campaigns.

Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswoman.

In 1941 we saw the first use of the nickname "Coke" as an official trademark for the product.

Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam.

Advertising

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