Company facts presentation on

BY DEEPIKA BOMMU

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BUSINESS PROFILE

The Coca-Cola Company is the world’s largest beverage company. It own or license and market more than 3500 nonalcoholic beverage brands. This balanced portfolio includes not only sparkling beverages but a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It own and market four of the world’s top five nonalcoholic sparkling beverage brands. Coca-Cola, Diet Coke, Fanta and Sprite. Beverage products bearing trademarks, sold in the United States since 1886, are now sold in more than 200 countries.

VISION

• Coca-Cola Roadmap starts with its mission, which is enduring. It declares their purpose as a company and serves as the standard against which we weigh our actions and decisions.

• To refresh the world...• To inspire moments of optimism and

happiness...• To create value and make a difference.

MISSIONIts Mission is• People: Be a great place to work where people are inspired to

be the best they can be.• Portfolio: Bring to the world a portfolio of quality beverage

brands that anticipate and satisfy people's desires and needs.• Partners: Nurture a winning network of customers and

suppliers, together we create mutual, enduring value. • Planet: Be a responsible citizen that makes a difference by

helping build and support sustainable communities.• Profit: Maximize long-term return to shareowners while

being mindful of our overall responsibilities.• Productivity: Be a highly effective, lean and fast-moving

organization.

HISTORY

• Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water

Dr. John S. Pemberton

HISTORY

• Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world The first marketing efforts in Coca-Cola history were executed through coupons promoting free samples of the beverage considered an innovative tactic back in 1887.

Asa Griggs Candler

HISTORY

• In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, installed bottling machinery and its first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga secured exclusive rights to bottle and sell Coca-Cola.

HISTORY

• Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle.

HISTORY

LOCATION OF THE COMPANY

HEAD OFFICE ADRESSThe Coca-Cola Company

P.O. Box 1734

Atlanta,

Georgia30301, USA

Phone:+1 404-676-5151

KEY PEOPLE

PRODUCT LINE

FINANCIAL PERFORMANCE

AWARDS AND ACHEIVEMENTS

• In 2011, Coca-Cola was declared the world’s most valuable brand according to Interbrand's best global brand Coca-Cola.

• HBC receives the European CSR Award for “Mission Water”• ranks 6th as Most Desirable Employer and 2nd in the

FMCG sector• Coca-Cola awarded for its 2011 Health & Safety Campaign

on Safe Driving• Responsible business leader by Poland employers• The Coca-Cola trademark is recognized in• countries containing 98 percent of the• world’s population

MARKETING MIX

• PRODUCT-There are 3500 beverages are produced by Coca Cola, in different countries packaged in different size of the drinks.

• PRICE-The price of Coca Cola depends on its products and sizes. The customers readily accept the prices offered by the firm because of the increased demand rate of the products.

• PLACE- You can find Coca cola at any stores, restaurants, or at vending machines, Because Coca Cola is a leading brand, it is available across the world

Contd…

• PROMOTION: The company promotes from the very start in an effective manner to ensure that customers remained attracted to the product. Some channels including television, radio, Internet, and advertising using brand ambassador sponsoring to events and sports are used to promote the products. These methods of promotion attract a lot of customers.

CSR INITIATIVE

SWOT ANALYSIS

PESTLE ANALYSISPOLITICAL: The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products.ECONOMICAL: national and world economy impact which is also includes the issue of recession and inflation rates leading to very low market growth.SOCIOLOGICAL: changes in society affect the organization such as changing in lifestyles and attitudes of the market. Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition.TECHNOLOGY: Due to advancement in technology Coca-Cola came up with different flavors and packaging styles.

Contd…

• LEGAL: Legal aspect focuses on the effect of the national and world legislation. The Coca Cola Company receives all the rights applicable in the nature of their business and every inventions and product developments are always going into the patented process.

• ENVIRONMENTAL: Environmental analysis examines the local, national and world environmental issues. According to the data of the Coca Cola Company, all of the facilities are strictly monitored according to the environmental laws imposed by the government.

LEARNING PERSPECTIVE

• The presentation of coco cola helps us to understand the living and working knowledge of the firm.

• It does, in detail, teach us about the various disfunctional routines, an abridgement of the history and above all, the target oriented approach of the very firm.

• The above provides us a holistic approach in knowing the firm.

• In general, to the ever growing demands of the public, Coco Cola, has grown from dim to delight in its very chosen field, a beverage industry.