PIMP MY BRAND!Corporate Rebels Jam 26 June, 2015

When art helps a 150 years old company trigger emotional engagement

Presented byJenny (CEO-Paris) & Diane (MD - Geneva)

It feels good to fall in love…

to encounter free souls& inspiring people

it uplifts us, it makes us dare,

it gives us back the hope, it connects us to

who we really are.

it our lives& makes us move forward

So let’s fall in love…

again, a lot, often

in the boardroom, the training, the meeting

room, the factory

Our mission

todisrupt the corporate world

with artists to fall in love with

& vice-versa

Our rationale

Business is a force for good& Art is a force for freedom.

When the two meet….

Corporate Legacy®

Jenny GadenneFounding CEO

in Paris

Diane SiffletManaging Partner

& bees lover in Geneva

Pete Willis Managing Partner

& witty Brit in London

Ok.

And concretely?

CLIENT: DECAYEUX Group

- European leader on their market- Mailbox, security doors, safe- 600 staff, 63M€ turnover, 30% export. - HQ & main factory in Northern France- Subsidiaries in the UK, Germany, Morocco, Poland,

Hungary, Bulgaria

CLIENT’S NEEDS:- Gear up stakeholders perception of the brand

(external & internally)- Unveil company’s DNA & ‘’heart’’ values- Instill pride in staff

-> trigger brand empathy

METHODOLOGY

- 6 months of crowdsourced conversations with client’s staff, clients, suppliers & partnersDeliverable: The Anti-Report, comprising: whispers & cries ( 8 headers), puzzle & awe (2 headers), mind-values & heart-values.

- 2 creativity sessions with staff Deliverable: The Secret Brief

- 1 artist selected amongst our pool (350 artists) to work on the secret brief. His mission: to create a mystery artwork that embodies client’s DNADeliverable: original Artwork (hung at the main factory)

- 2 corporate events: unveiling to staff (June 5, 2015) & unveiling to the market (Nov. 2015 during Batimat, international tradeshow)Deliverables: PR campaigns, communication material (movie, prints for clients, etc.), social media campaign

The movie :- )https://drive.google.com/open?id=0BxT9nvj5nj3NfkZGNUF4RWJ1SUpBa3J5OGw3NV9oMTBPZUJTcE9HcmtkRFV0SzA2U25MNnc&authuser=2

• We were relentless …

• We challenged the status quo…

• We broke the rules…

• We help the Unsaid to be told, loud…

• We sneeze to spread the (management) innovation virus…

• We planted seeds of tribal energy …

• We did our job with no fear…

• We pushed the client to do Good• We were good, because we were our true selves

• We uncovered the unnamed qualities, those which is about

emotions, heart, love…

And our client went along ! They dared !Our clients are rebels too…

Oh yes, Corporate Legacy is a Corporate Rebel ….

PIMP MY BRAND!When art helps a 150 years old company trigger emotional engagement

Corporate Rebels Jam 26 June, 2015