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6 Major Metropolitan Regions ~ 100 Neighborhoods each 5 Major Cities ~ 100 Neighborhoods each 4 NCR Towns ~ 18-60 Neighborhoods each Mumbai, Navi Mumbai, Thane & Kalyan – broken down into neighborhoods Pune & Pimpri Chinchwad - broken down into neighborhoods 31 towns around Kolkata each with population over 100,000 ~ 1,000 neighborhoods in the prime Urban Markets of India Contains NCR Delhi 129 Gurgaon 30 Faridabad 26 Ghaziabad 60 Noida 19 Mumbai Metropolitan Mumbai 99 Kalyan-Dombiveli 8 Navi Mumbai 8 Thane 13 Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur 8 Chennai Metropolitan Chennai 155 Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur 5 Kolkata Metropolitan Kolkata 141 Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srerampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung 31 Ahmedabad Metropolitan Ahmedabad 43 Gandhinagar, Ghatlodiya, Kallol, Vejalpur 4 Pune Metropolitan Pune 40 Pimpri Chinchwad 41 Bangalore 103 Consumer Profiles in small neighborhoods of a few sq kms Parameters 6 Income Classes 1 < 75,000 pa 2 75,000 to 150,000 pa 3 150,000 to 300,000 pa 4 300,000 to 500,000 pa 5 500,000 to 1,000,000 pa 6 > 1,000,000 pa For each income class, for each neighborhood Households and Population (14) Aggregate Income, Expenditure and savings (21) For each neighborhood, expenditure across 5 categories 1 Clothing and Footwear 2 Durable goods 3 FMCG 4 Food 5 Misc. goods and services 43 demographic and expenditure related parameters for each neighborhood Product versions available Full Product National Capital Region Mumbai Metropolitan Kolkata Metropolitan Chennai Metropolitan Pune Metropolitan Ahmedabad Metropolitan Bangalore Delhi Mumbai Kolkata Chennai Pune Pimpri Chinchwad Kalyan-Dombivali Navi Mumbai Thane Ahmedabad Gurgaon Faridabad Ghaziabad Noida Target Consumers across geographies Identify pockets of affluence precisely
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Indicus AnalyticsIndia’s leading economic research firmIndia’s leading economic research firm
City Skyline of India – Neighborhood Series
6 Major Metropolitan Regions ~ 100 Neighborhoods each6 Major Metropolitan Regions ~ 100 Neighborhoods each5 Major Cities ~ 100 Neighborhoods each5 Major Cities ~ 100 Neighborhoods each4 NCR Towns ~ 18-60 Neighborhoods each4 NCR Towns ~ 18-60 Neighborhoods eachMumbai, Navi Mumbai, Thane & Kalyan – broken down into Mumbai, Navi Mumbai, Thane & Kalyan – broken down into neighborhoodsneighborhoodsPune & Pimpri Chinchwad - broken down into neighborhoodsPune & Pimpri Chinchwad - broken down into neighborhoods31 towns around Kolkata each with population over 100,00031 towns around Kolkata each with population over 100,000
~ 1,000 neighborhoods in the prime Urban Markets of India~ 1,000 neighborhoods in the prime Urban Markets of India
City Skyline of India – City Skyline of India – Neighborhood SeriesNeighborhood Series
The full range of Indicus expertiseThe full range of Indicus expertise– For Market Strategy FormulationFor Market Strategy Formulation– For Developing Market PlansFor Developing Market Plans– For Market SegmentationFor Market Segmentation
Our well-known quantitative research expertise lies behind our products
Geographical CoverageGeographical Coverage
Consumer Profiles in small neighborhoods of a few sq kms
National Capital RegionDelhi (129), Gurgaon (30),
Faridabad (26), Ghaziabad (60), Noida (19)
Kolkata Metropolitan
Kolkata (141), + 31 neighborhoods – each a class 1 town around it.
Ahmedabad Metropolitan
Ahmedabad (43), + 4 neighborhoods –
each a class 1 town around it.
Mumbai Metropolita
nMumbai (99),
Kalyan-Dombivali (8), Navi Mumbai
(8), Thane (13)+ 8
neighborhoods – each a class 1 town around it.
Pune MetropolitanPune (40), Pimpri Chinchwad (41)
Bangalore (103)
Chennai Metropolitan
Chennai (155), + 5 neighborhoods – each a class 1 town around it.
Figures in brackets indicate number of neighborhoods
ParametersParameters
43 demographic and expenditure related parameters for each neighborhood
6 Income Classes
1 < 75,000 pa2 75,000 to 150,000 pa3 150,000 to 300,000 pa4 300,000 to 500,000 pa5 500,000 to 1,000,000 pa6 > 1,000,000 pa
Households and Population (14)
Aggregate Income, Expenditure and savings (21)
For each income class, for each neighborhood
For each neighborhood, expenditure across 5 categories
1 Clothing and Footwear2 Durable goods3 FMCG4 Food5 Misc. goods and services
VariantsVariants
Product Variants depending on need
Product versions available
Full Product National Capital Region Mumbai Metropolitan Kolkata Metropolitan Chennai Metropolitan Pune Metropolitan Ahmedabad Metropolitan Bangalore Delhi Mumbai Kolkata Chennai
Pune Pimpri Chinchwad Kalyan-Dombivali Navi Mumbai Thane Ahmedabad Gurgaon Faridabad Ghaziabad Noida
DetailsDetails
These 48 towns are really large neighborhoods in the Metropolitan Region
31 towns around Kolkata
Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srirampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung
8 towns around Mumbai
Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur
4 towns around Ahmedabad
Gandhinagar, Ghatlodiya, Kallol, Vejalpur
5 towns around Chennai
Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur
Answers Questions such asAnswers Questions such as
Target Consumers across geographies
How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi?
How does Greater Kailash 1 compare with Vasant Vihar?
How do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?
An InsightAn Insight
Identify pockets of affluence precisely
Mumbai and Delhi are homes to Mumbai and Delhi are homes to very affluent neighborhoods, in very affluent neighborhoods, in terms of the number of affluent terms of the number of affluent householdshouseholds
Oshiwara in Andheri (West) is the richest neighbourhood in India, in terms of the number of millionaire families, with at least 15,000 households having annual incomes of at least Rs 1 million. In fact, of the top 20 neighborhoods in India, in terms of number of millionaire families, as many as 18 are in Mumbai.The top ranking neighborhoods in Mumbai are Oshiwara, Sahar, Walkeshwar, Mahalakshmi, Versova Creek, Chembur West (Golf Club), and Borivali West.The richest neighbourhood (in terms of the number of millionaire households) in other major cities are: Rohini in New Delhi (overall rank 9), JP Nagar in Bangalore (overall rank 42), Adyar West in Chennai (overall rank 48) and Beckbagan-Ballygunge in Kolkata (overall rank 78).
Information products for Information products for everyoneeveryone
Services and goodsServices and goods National or local spreadNational or local spread Mass marketers and niche playersMass marketers and niche players Large, medium and even small firmsLarge, medium and even small firms Consumer goods and industrial productsConsumer goods and industrial products Research savvy and those less soResearch savvy and those less so Incumbents and new entrantsIncumbents and new entrants
FMCG, FMCG, ddurables, urables, aauto, electronics, industrial products, uto, electronics, industrial products, agriculture products, financial, HR, construction, pharma, agriculture products, financial, HR, construction, pharma, health care, education and training…health care, education and training…
Our products are powering the entry and expansion of most large firms in India
Products SuiteProducts Suite
Market Skyline of India – All districts separated for urban and rural
City Skyline of India – Top 112 cities District GDP of India – All districts, 3 major sectors, 12
major sub sectors Housing Skyline of India – Top 112 cities Indian Financial Scape – All districts Indian Development Landscape – All districts City Skyline of India - Neighborhood Series – Top 6 Cities +
NCR Indicus Consumer Spectrum – 33 urban consumer
segments – Country, States, 135 Districts Industrial Skyline of India – all districts – 23 industrial
sectors (2 digit NIC), and 60 industrial sub sectors (3 digit NIC)
Thank YouThank You
Indicus Analytics Pvt. Ltd.Indicus Analytics Pvt. Ltd.
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Phone: 91-11-42512400/01Phone: 91-11-42512400/01
E-mail: [email protected]: [email protected]
www.indicus.netwww.indicus.net
Product VariantsProduct Variants
The products are split into various versions to address various needs and price points –
In general we have – Premium Plus version– Premium version– Basic version– And further stripped down versions (regions, states,
etc.)
Customer SegmentsCustomer Segments
Insurance Banking & Finance
Healthcare Telecommunication
Automobile Advertising & Media
RetailMarket Research & Consultancy
White Goods Institutions & Libraries
Lifestyle Real Estate
FMCGAgriculture & Commodities
Footwear Infrastructure
Garments Other Services
Product UsersProduct Users
Marketers Analysts Strategists and Corporate Planners Researchers and Consultants Industrial Marketers of Intermediate Products Institutions
