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Market Skyline of India - Identify and select your target consumer segment by understanding their Income Distribution, Consumption Habit, Asset Ownership and SEC profile.
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The Market Skyline of India (MSL)
For superior understanding of the scale and scope of your target segments
Provides the ‘big picture’ and then lets you drill down to find the best consumers and their location
The what, where and how many, of your target segments.
Share of wallet across consumption categories & income.
Locations that have the highest potential for business growth.
Enables critical business decisions across urban and rural India
Grasp big picture of urban and rural
India
Drill down to state and district level
Assess household purchasing power
Map consumer spending pattern
Size up marketsPrioritize markets
to improve ROITap new consumer
segmentsFind new markets for your products
Analyze urban & rural markets
Analyze size and share of wallet
Plan business growth and expansion
Improve returns on business
Provides key information on markets and consumers
Population (age & income)
Household Asset Ownership
Available for urban & rural pockets across all districts in India
Household income, savings
& spends
Share-of-wallet analysis
Growth over time
Location details for spatial analysis
MSL Data Variables and Use Cases
Market Skyline helps you understand rural & urban consumers, their spending habits and more
Availab
le a
cro
ss a
ll d
istr
icts
in
In
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By Annual income & SEC • Target and plan betterHouseholds/ Population
Details Classification
Business use case
Spends across income brackets
• Prioritize your product mix• Estimate demand for new products
Consumer market size
Spends across categories• Find areas with higher propensity to
spend on your categoryShare of wallet
Details across income categories
• Study saving & spend habits to estimate willingness to spend on your category
Household spends & savings
Details of various asset classes
• Use surrogates to plan your marketing activities
Asset Ownership
Age distribution • Plan product mix in local marketsPopulation
Case 1 – A health insurance company seeking to craft its product mix for various markets
Business Problem
A leading health insurance company
was looking to expand its product
offerings across India. They knew
different target groups had different
needs.
Though they had the rough outlines
in their mind, they were not sure
about how large the market
opportunities for these products
were.
How Indicus Helped
Market Skyline helped them understand the life stage, SEC & employment status by sector & by types across urban markets in India.
Based on household size and where the chief wage earner was employed, they were able to refine their product offering details and product mix.
Market Skyline also helped them identify areas where different TGs were concentrated, so they could drive targeted marketing campaigns to encourage adoption.
Case 2 - A telecom service provider seeking to grow its wireless data market
Business Problem
A leading telecom player had a large
voice and messaging subscriber
base, but was looking to tap unmet
need for wireless broadband in its
current voice markets.
The client wanted to, (a) prioritize
circles on the basis of potential, (b)
identify and prioritize cities within
these circles, and (c) identify location
for retail outlets in the top cities.
How Indicus Helped
The client combined Indicus Market Skyline district level socio-economic data with their internal data to identify and prioritize circles for this effort.
Post this, they used town level data as base number to identify and prioritize town potential.
Finally, they used Indicus Neighbourhood Skyline data to identify location of new stores and running activation campaigns across existing stores in neighborhoods with potential.
A core component of Indicus’ many ready-to-use solutions
District Market Skyline
Superior understanding
of the scale and scope of your target segment
Town and Rural BlocksImproved market selection
& prioritization
Neighborhood Skyline
Precise targeting of your retail catchments, markets
and distribution
District GDP & Employment LandscapeFor taking decisions based on fundamental economic conditions
The Well Known Indicus Advantage
• Analytics solutions that help you target better
• The most respected economic research and analytics firms in India
• Trusted by 300+ leading national and international companies and institutes
Over 300 leading firms have trusted Indicus data and solutions for their business needs
Auto
MediaBFSI
OthersReal
Estate
Services
GovernmentRetail
ProductsConsulting
Institutions
Healthcare
Contact Us
Indicus Analytics Pvt Ltd.
Phone: +91-11-42512400 / 01 / 02
Email: [email protected]
Web: www.indicus.net
Thank You.
