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Here is a few slides to describe how an external marketing professional created an an innovative internal communication program to launch a new internal recruiting campaign for Cisco.
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Talent Connection Launch Plan
Integrate within current HR Employee
Communication Materials
Launch Innovative T.C. Strategy:
Break thru clutter, inspire grassroots
activities—research shows 10X adoption –
webisodes, social directory badge and
digital signage
Partner/Advise on Local Efforts
Measure and Manage Program Success Metrics
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Talent Connection Strategy & Tactics
Social“Grassroots”
Targeted
Mass
• Internal article• Email campaign via
local and department leadership teams
• Internal article• Email campaign via
local and department leadership teams
• Partner with global leadership teams and internal talent taskforce
• Partner with global leadership teams and internal talent taskforce
• Wedisodes• CareerVision
Goggle Offer• Blogger/Community
plan
• Wedisodes• CareerVision
Goggle Offer• Blogger/Community
plan
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
TC Marketing Collateral