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THE BODY SHOP GLOBAL SOCIAL /DIGITAL BEST PRACTICE

Global brand development, partnership, talent, licencing and 360 launch best practices

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Global brand development, partnership, talent, licencing and 360 launch best practices

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Page 1: Global brand development, partnership, talent, licencing and 360 launch best practices

THE BODY SHOP GLOBAL SOCIAL /DIGITAL BEST

PRACTICE

Page 2: Global brand development, partnership, talent, licencing and 360 launch best practices

The Body Shop White Musk Libertine Social Media launch campaign: see links below

http://www.youtube.com/watch?v=GgiKilf_SWg

http://www.youtube.com/watch?v=46_Uz8jSmHI

Alexandra Aivalioti presenting White Musk Libertine to the leading UK TV and Press : see link below

http://www.youtube.com/watch?v=7tgOaYdqYCo

MEDIA PARTNERSHIPS( SOCIAL/DIGITAL /PR)

http://www.youtube.com/watch?v=7tgOaYdqYCo

http://www.youtube.com/watch?v=7tgOaYdqYCo

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MAYBELLINE NEW YORK TV BEST PRACTICE

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MEDIA (TV) PARTNERSHIPS : MAYBELLINE NEW YORK (GLOBALLY AWARDED BEST PRACTICE)

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MAYBELLINE NEW YORK BRAND BUILDING BEST

PRACTICES

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GLOBAL BRAND BUILDING: 360 APPROACH:MAYBELLINE NEW YORK

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TV PRODUCTIONS

#1 MASCARA IN THE WORLD SOLD OUT TRAILER

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POWERFUL OOH PLAN

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CREATIVES- VOGUE

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OOH PLAN

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OOH PLAN

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MAYBELLINE NEW YORK PRESS PARTNERSHIPS BEST

PRACTICE

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MEDIA (PRESS) PARTNERSHIPS: MAYBELLINE NEW YORK

COSMOPOLITAN ELLE