Chutney Mary

Veeraswamy

Prem PrakashShalini Mani

Creators

Ranjit Mathrani

Namita Panjabi

Camellia Panjabi

Chutney Mary & Veeraswamy

Started Chutney Mary in 1990 in Chelsea, London.

Founders: Namita Panjabi, Ranjit Mathrani and Camellia Panjabi

Serve Anglo-Indian Cuisine.

London's oldest surviving restaurants.

It was established in 1926.

Masala World Group take over in 2001.

Serves classical Indian food.

Masala World Group

Objective: To serve Quality food with style.

Serving real Indian food to over 5,50,000 customers a year.

Catered to both top and mid market levels.

Staff of 250 generating sales of £15m a year.

Masala World Groups’ Chain Restaurants

Chutney Mary Veeraswamy

Amaya Masala Zone

Awards….Chutney Mary

Indian Restaurant of the Year (London Restaurant Awards 2003) Best Indian Restaurant-UK (Good Curry Guide Award)

Veeraswamy Best Indian restaurant “time out award”

MWG Tatler 2005 Restaurant Awards

Formation Chutney Mary was a JV between Masala

World Group and Café des Amis du Vin.

Veeraswamy was acquired and renovated.

Wanted to cater to a larger market.

Indian food now accounts for two-thirds of all meals

eaten out in the U.K., feeding 2.5 million people per week.

Why MWG different? Dishes are from the homes of regional gourmet.

No other Indian restaurant in the world has their range of regional specialists.

These dishes are prepared authentically, short cuts are taken.

Great attention is paid to style, presentation and ambience

Success of MWG More than 80 per cent of “Indian” restaurants in

the UK are owned and run by Bangladeshis.

Untapped Market.

Londoners ready to spend time and money for real Indian food.

All the Indian cuisines under one roof.

Contd… First to bring in the concept of Indian food

with drinks.

Broke the myth- Indian food can’t be eaten in the afternoon.

Personal Interest.

Honesty.

Competitors Cinnamon Club, Benares Tamarind – Moghul Cuisine Rasa – a Keralan restaurant The Parsee Peppers Restaurants started by settled Indian

communities in UK.

Conclusion Cleared all the misconceptions.

Have brought Indian food into the global arena in par with the other cuisines.

Thank You