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A first presentation about my passion for high end chocolate and the new ways of marketing I apply to my passion. Cacao is a metaphor for the way I grow my business.
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PASSION FOR CHOCOLATE
1. My passion2. What I’m doing with it3. How my passion designs my business
MY PASSION
My Passion
My Passion
My Passion
• What is “Chocolate”?• Chocolate as a disconnected product
WHAT I’M DOING WITH IT
What I’m Doing With It
• Waiting too long...• The past 40 days
What I’m Doing With It
What I’m Doing With It
• Discovery Packs– Personal experience– Create connection
• Tasting Events– Share & Educate – Group Experience– Sense reactions– Create content
What I’m Doing With It
• Facebook– Personal account & FanPage updates– Taggable content– Exploring the limits of a network– Sharing & re-posting– Local / sales
What I’m Doing With It
• Twitter– Global and open – though niche– Professional network– Live search & multiple responses
My Mission
1. Reconnect people with true chocolate2. Discover & Share the new taste of chocolate3. Experience rich & real taste as a mindset
HOW MY PASSION DESIGNS MY BUSINESS
How my passion designs my business• Seed.
– Define working area– Create space for occurences
• (Cross) Pollinate. – Flexible for opportunities & swift networking
• Harvest. – Finetune & Implement
• Produce. – Create personal experiences
How my passion designs my business
How my passion designs my business
Seeds for today
1. Find and define your passion2. Create authentic spaces & genuine story3. Listen live4. Create Experience & Content5. Confirm your passion
