Upload
chinwag
View
232
Download
3
Embed Size (px)
DESCRIPTION
Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like
Citation preview
© C O P Y R I G H T C O N T E X T O P T I O N A L
How Expedia
Reached
1 Million Fans
© C O P Y R I G H T C O N T E X T O P T I O N A L
Getting to Critical MassBuild a FanbaseEngage and GrowThrive and Capitalise
© C O P Y R I G H T C O N T E X T O P T I O N A L
What is Friendtrips?
© C O P Y R I G H T C O N T E X T O P T I O N A L
Get in the News Feed
© C O P Y R I G H T C O N T E X T O P T I O N A L
SPECIFIC CREATIVE
SEGMENTS
Using Technology to Create & Optimize 440,000 Ad Varieties
© C O P Y R I G H T C O N T E X T O P T I O N A L
Cross-Channel Promotion
© C O P Y R I G H T C O N T E X T O P T I O N A L
Getting to Critical Mass
1M+ Fans in 6 Weeks
750%Increase in
Fans
15 to 30xMore Mentions of Expedia on Wall During Campaign
400%Less
Cost-per-Fan
© C O P Y R I G H T C O N T E X T O P T I O N A L
Thank You!
facebook.com/contextoptional | facebook.com/efrontier
@contextoptional | @efrontier