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China Cosmetic Market Enters Maturity
China Cosmetics Market Has Entered Maturity, Reaping Over 400B Yuan (US$61B)
China cosmetics retail sales reached 484B Yuan (US$74B), it’s expected to top 800B Yuan (US$122B) in 2018.
Total Internet Users (100M)
China Total Internet Users & Mobile Internet Users: 2011-2018
Mobile Internet Users (100M)
Total Sales (100M Yuan) Growth Rate
Mobile Internet Has Made Profound Influence to the Market
Total number of Internet users reached 650M in 2014, including 560M mobile Internet users and 300M female mobile Internet users at 52.9%. The fast increase of mobile Internet users provides substantial user base for cosmetic mobile Internet business, as mobile devices make it more efficient for information-gathering and decision-making. It also provides better communication platform for the fast development of mobile community.
Total Internet Users (100M)
China Total Internet Users & Mobile Internet Users: 2011-2018
Mobile Internet Users (100M)
China Cosmetics Market Online Sales Reached 30% Market Share
China cosmetics online sales reached 118B Yuan (US$18B) in 2014, equal to 29.2% of total retail sales. It’s estimated to top 300B Yuan (US$46B) in 2018 with annual compound growth rate of 23.6%.
China Cosmetics Total Sales through Retail: 2011-2018
Online Sales (100M Yuan) Growth Rate Online Channel Penetration
A digital link to your business in China
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