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A presentation made to a group of nonprofits at the Chiesman Center for Democracy to give a basic overview of how websites should be used to market effectively.
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W EBSITES How can
you make
best use
of them? Dustin Floyd
TDG Communications
Why are Websites Important? •Websites are measurable. •Websites are dynamic. •Websites never close. •People are talking about you on the web one way or the other.
What Can Non-Profits Do With Them? •Contact information. •Show personality. •Substantive info: •Accountability data •Thanking people
•Direct action. •Tracking Users.
Care & Feeding of a Happy, Healthy Website.
Taking Care of Your Website •Determine goals & support them. •Make it donor-friendly. •Make it media-friendly. •Make your purpose clear. •Content is central. •Consistency in design. •Blogs & news.
Examples of Good Non-Profit Websites.
Working with a vendor.
Tips for Working with the Pros •What do you need? Hosting? Design? •Research vendors. •Evaluate their services. •Meet them face to face. •Think about the future.
Determining Goals.
Your Audience: Who and What? •Read information? •Donate money, objects or time? •Utilize your services? •Submit opportunities?
Narrow Your List & Prioritize. Set a Measurable Goal.
Content Should Support Goals. •How do other nonprofit sites support their key goals? •What will engage your audience? Ask. •Do you have content you can use? •Consider SEO: what will people search for to find me?
Tools for building, designing, measuring.
www.quantcast.com
www.google.com/analytics
www.google.com/cse
www.youtube.com
www.surveymonkey.com
www.google.com/a
www.compete.com
WYSIWYG CMS •Content Management Systems •Like a word processor or blog •We recommend open-source •Joomla and Drupal are popular •Any CMS makes updates a snap
People don’t read on the web. They scan.
They read 20% of the average text (593 words) on a page. They’ll read half on a page with 111 words.
-Jakob Neilson/ useit.com
Writing for the Web •Avoid promotional writing. Be honest. •Entertain & engage. •Use the active voice. Think action. •Attribute sources. •Use lists. •Let videos and images talk for you.
Dustin Floyd
www.facebook.com/ dustinfloyd
Twitter : @dustindfloyd
@tdginc
Office: 605 .722 .7111
Mobile: 605 .920 .1053
