Group Members

Hussnain RazaUsman ShabirNaqeeb HussainMahad Jamal

Company Introduction

• It is one of Pakistan’s leading textile group • One of the largest exporters of home textile• Chenab's processing unit is considered one of

the best in the country with a complete processing range.

• It was established in 1974 by Mian M. Latif the Chairman, later joined by Mian Javed Iqbal and Mian M.Naeem

Founded 1974

Founder Haji Muhammad Saleem Mian MuhammadLatif Headquarters Faisalabad, Pakistan Area served Worldwide

Chief Executive Share % Mian Muhammad Latif (14.51)

Director Marketing and Planning

Mian Muhammad Naeem (17.57)

Director Operations

Mian Muhammad Javaid Iqbal (12.94)

Director Home Textile Division

Muhammad Faisal Latif (02 .45)

Director Garment Division

Muhammad Farhan Latif  (07 .32)

Director ChenOne

Muhammad Kashif Ashfaq  (06 .49)

Director Overseas

Muhammad Rizwan Latif  (03 .00)

Key people

To be a leading player in the global textile industry, providing comprehensive textile solution under one roof, highlighted by quality, variety and impeccability for our esteemed customers.

To be the business house of first choice for customers.

To be a change leader.

To produce innovative, relevant and cost effective products.

Setting and maintaining high standards.

To earn profits by achieving optimum level of production by using

state of the art technologies.

It is a chain of fashion stores owned by Chenab group.

Its main products that it offers include Home Textile,

Garments, Foot Wear and Furniture.

Its textile products not only fulfill local demand but are also

exported to several other countries.

Large amount of domestically produced superior quality

fabrics and garments by Chenab

Product Offering

Paradise of Textile Products

• Chenab Limited, the paradise of textile fabrics and products, is a leading composite textile mill of Pakistan doing business globally.

• Customer satisfaction is the main tool and pivot of success

SPINNING WEAVING

DIVISIONS

PROCESSING STITCHING

SPINNING Chenab Spins finest quality yarns The spinning facility spread over 520,000 Square feet houses

19,000 spindles with an approximate production capacity of million Kg’s of yarn every year

WEAVINGChenab weaving units are equipped with 120 air jet looms of 75,

110 and 134 inches with a production capacity of 36 million square meters per year, along with 376 auto looms capable of producing 15 million square meters per year

PROCESSING

The Processing unit of Chenab is further sub divided into following categories:

Preparation Dyeing Printing Design Studio and Engraving Finishing

Products Made Ups Bed Sheets Filled Pillow Duvet Curtains Kitchen Accessories Garments Men’s Articles Women’s Articles Childern’s Articles Fabric White Fabric Dyed Fabric Printed Fabric

Export Trophy winner (8 times)

Businessman of the Year award (4 times)

Latest technology

Composite unit

Power generation plant

High quality

Luxuries product

High prices

Lack of retailers

Limited number of outletsCentralized decision making is being used Partially dependent on yarn and cotton procurement

International market

National market

Diversification

Discounts

Competition offering diversification and high quality

Related unrelated diversification

Lack of quality cotton availability and

High cost of procurement.

Competitor

Ideas

Nishat

Masood Textile

Sitara

House of Itehad

Marketing strategy is to bring creativity and innovations in fashions & design which are major assets for controlling all local and international market.

It has been expanding its export sales through a network of franchise outlets and selling agents, direct marketing and strategic alliances.

Chenone is targeting Upper & elite Class.

Chenone should offer low priced products in future

to target the upper middle and middle class, which

will give more popularity to the business and

would make them more strong financially.

Chen one target the Middle East and Pakistan.

Chenone target s the people 3 month to 45 ages.

Market

To maintain positive image of product

Steady increase in market share

To satisfy customers

To get maximum profit

To maintain significant research and

development budget

To increase growth rate

Charging high price for their products as it is giving more

benefits to business

They designed its products according to the customer

wants and demands.

Chen one product’s have satisfied consumers and has

created brand image among its consumers.

Positioning

Product Strategy ChenOne offers replacement offers for its clothing

products

The replacement offer is valid to customers

conditioned you follow the policies and instructions

provided with the product

They are targeting the upper middle and elite class

Its market consists of people who demands best quality

and trendy lifestyle and have the buying power to pay more

for its products

ChenOne price high for its products but it is justified for

the quality it provides to its customers

The major channels in Pakistan are

Billboards

Newspapers

Fashion Magazines

Internationally it has its own fashion magazine & has

plans to introduce such activities locally as well

Channels and Logistics Review

ChenOne has its own logistics department

As they have 16 stores operating in different areas

Fast and efficient logistics system to fulfill their needs

Their every product reaches its destination on time