Creativity + Bravery

CHEAT SHEET14 JULY - 20 JULY 2012

INNOVATION & TRENDS

IKEA Adds Augmented Reality to 2013 Catalog:IKEA stays up to date with today’s digitally obsessed culture by creating a store catalog for 2013 that introduces “augmented reality.” Unlike a typical catalog, multimedia opportunities will be available to iPhone or Android users for a more engaging shopping experience.

Paper Passion - Perfume Makes You Smell Like An Old Book:Inspired by Gerhard Steidl, “Paper Passion” has made a unique and in-novative footprint in the world of today’s fragrances.

’Living Wall’ Changes With Heat To Mimic The Seasons:Taking home décor to a new level entirely, ‘living walls’ designed by Neffa, visually adapt accordingly to the surrounding environments tem-perature and in turn reflect the corresponding season.

PSFK 7-18-12

HuffingtonPost7-19-12

Mashable7-19-12

TECHNOLOGY

Window Coating Improves Sunlight Levels Indoors:A new product dubbed ‘Fell Good Glass’ is a thin film spread over win-dows that increases the amount of sunlight able to travel through glass.

The First Ever Self-Chilling Can:A can has now been developed that releases the coolant HFC-134a, which dramatically cools liquid in a matter of seconds. It will reduce a drinks temperature by 30 degrees in 3 minutes.

Lavazza Makes Coffee for your Fiat:In a new design for the new Fiat 500L, a Lavazza coffee maker will come installed in the car. Named the “coffee experience kit,” this is first ever car coffee maker and comes equipped with a spoon and sugar holder.

SpringWise7-18-12

POPSCI7-18-12

Coolest-Gadgets7-19-12

CULTURECoachella Festival Goes to Sea in December: Coachella, one of the biggest electronic dance music and indie rock music festivals held annually in Indio, California, will introduce the S.S. Coachella cruise in December with two 3-4 day trips through the Carib-bean.

The New York Times Exposes the Business of Sorority Rush-Coaching: Rushbiddies is a business started in 2009 ran by a group of experi-enced sorority moms. According to the NYTimes article, fees go up to $8,000 for an ace consultant. Clients usually come from Southern schools where rush is notoriously competitive.

Playable Wine Glasses Creates a Musical Dinner: These wine glasses are marked with lines that shows what notes are played when a finger is rubbed along the top of the glass. The notes can also be played with utensils.

PSFK7-18-12

TheNewYorkTimes7-17-12

TheNewYorkTimes7-17-12

AGENCY NEWS

Heineken USA Makes PR Agency Changes:Dos Equis, a brew owned by Heineken USA, has been passed over to the hands of PR agency Edelman to assist with the brand-image efforts of the company. “After a ‘successful two-year partnership,’” the brand no longer remains under the supervision of agency Hill & Knowlton.

Penn Foster Taps Ad Agency Allen & Gerritsen for Branding Assignment:Company Penn Foster has called upon agency Allen & Gerritsen com-plete brand makeover. Ultimately these organizations for “adult educa-tion” are hoping that the efforts of the newly hired agency will “increase enrollment” by further developing their image.

Ogilvy Named Agency Of Record For Nascar:Ogilvy & Mather has been given the honor of “helping Nascar launch a new brand platform at the Daytona 500’s 55th anniversary race in February 2013” debuting as their ‘Agency of Record.’

AdAge7-19-12

Boston7-13-12

AdAge7-19-12

SUSTAINABILITY

Café Only Serves Filtered NYC Tap Water:A new café in the East Village, Water Molecule Café, is only selling fil-tered tap water for $2.50 a bottle, even offering vitamin supplements for your water.

Sustainability Dashboard:The new sustainability dashboard tools allow managers of multiple buildings to track, trend, and report their usage of energy, water, and waste. The resulting transparency will allow them in turn to lower their costs and realize their sustainability goals.

Ugandan Artist Creates a Local Park out of Garbage:Ugandan artist and teacher Ruganzu Tusingwire has created a space for local children, made almost entirely from recycled material. His project was recently awarded the 2012 TED prize. PSFK

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CrunchBase7-19-12

PSFK7-19-12