Creativity + Bravery

CHEAT SHEET28 JULY - 3 AUGUST 2012

INNOVATION & TRENDS

Nike’s Olympic Gear For Athletes Without Countries:The 2012 London Olympics have given Nike an opportunity for innova-tion. For the four participants “who aren’t playing toward a medal count…because their countries don’t have recognized National Olympic Commit-tees,” Nike has designed unique jackets, scarves, and sneakers with every color of the 5 Olympic rings to represent their “national pride.”

Italian Coffee Brand Introduces Edible Coffee Cup:No need for a trashcan with this coffee mug – just eat it when you’re done! This edible cup designed by the company Lavazza, is ultimately just a cookie but also includes “a sugar layer [inside which] acts as a sweetener for your drink,” making for a convenient and tasty creation.

Functional Electric Wheelchair Made From Lego:Simon “Burf” Burfield claimed to have built the world’s first motorized wheelchair that can carry a person weighing up to 90 kg (198 pounds). The wheel chair is fully functional, complete with multi-directional wheels and a joystick control. PSFK

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TECHNOLOGY

Seeing Through Walls With a Wireless Router:Scientists have now assembled a device that tracks existing wifi signals to spy on people through walls, detecting moving objects from behind a wall, detecting a person’s location, speed, and direction.

The First Shirt That Lowers Your Body Temperature:This new shirt designed by Colombia uses wicking fabrics that distrib-utes sweat evenly, making it evaporate faster, effectively cooling your body down quickly.

Japan Builds First Swimming Robot to Create ‘Swumanoid’ Robo-Life-guards:Scientists in Tokyo have created a human-like swimming robot that could one day be used to patrol beaches and save swimmers in distress.

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CULTURETurning NYC’s Iconic MetroCard into a Massive Urban Game:New York’s MTA announced plans to sell advertising on the front of the MetroCard. Wayne Congar and Brendan Bilko, two young Brooklyn de-signers from Mayday, Mayday, Mayday proposes that the MTA should en-gage New Yorkers in an urban game by using these MetroCards as puz-zle pieces that can combine to form an advertising message. At The Olympic Village, Free Street Food for the Athletes:To give athletes an alternative to the dining hall, the organizers set up a food court offering foods from around the U.K. in a quiet corner of the Olympics Village. Athletes come and go with acoustic guitars, books or iPods, while enjoying foods like fresh strawberries from Scotland, Welsh pastries and wraps.

Tiffany & Co. Asks Street Artists to Update Their NYC Storefronts:The high end jewelry brand asked four creative talents to interpret the meaning of true love through a large wooden canvas in front of the Tiffany & Co. storefront located in the SoHo area of New York. Each artist’s work was on display for a week started from July 16 and ending next week.

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AGENCY NEWS

Wieden & Kennedy Wins Southern Comfort:Already in preparation for their newest campaign, Wieden & Kennedy makes moves in the liquor industry with its new client Southern Com-fort. The agency plans to give the once “product-focused” brand a new focus in advertising by emphasizing more about the “‘attitude of the brand’.“

Cheil Worldwide Acquires U.S. Agency McKinney, World’s Most Effec-tive Independent Ad Agency:Cheil Worldwide has taken an interest in the award-winning local adver-tising agency McKinney and added them to their portfolio of other at-tained small yet successful agencies.

MediaMind To Partner With Omnicom Media Group:Omnicom Media Group has acquired a partnership with yet another busi-ness entity – advertising agency MediaMind. MediaMind is a largely digi-tally focused company that believes this affiliation will “allow [them] to grow business within all of Omnicom Media Group’s properties.”

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SUSTAINABILITY

Sephora Eco-friendly Packaging Features Makeup Refills:This new packaging aims to reduce waste within company packaging. The series includes foundation, mascara, and eye shadow that have re-fillable cartridges.

Plastic Coke Bottles Recycled into Functional Headphones:These earphones created by Coca-cola and EOps were created using recycled plastic bottles. They feature a sweat-proof design and a small 3 button remote.

Go Inside the Sustainable Bicycle Inspired Olympic Velodrome:One of only 4 permanent structures built for the London Olympics, the Velodrome was installed using a 100% naturally ventilated system which allows for natural light while eliminating the need for air conditioning. PSFK

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