1

Mobile Phone no longer just a communications device: Consumers around the globe use it for entertainment

15%

22%

17%

19%

27%

50%

55%

70%

12%

6%

5%

8%

9%

6%

15%

2%

2%

5%

3%

41%

28%

53%

38%

29%

20%

17%

13%

18%

23%

10%

23%

52%

30%

EU-7

US

France

Germany

Japan

UK

Australia

South Korea

Metropolitan India

Hong Kong

Metropolitan China

Play/listen to music

Play Games

Access social networking sites*

*Data for Europe includes users who access social networking sites ever.

2

Detailed Country Specific Numbers Provide Benchmarks and Insight

84%

80%

87%

84%

82%

85%

83%

84%US

Sweden

Italy

Netherlands

Spain

Germany

France

UK

3

Demographic Trends

February 2008

February 2009

Year-over-year percent change

February 2008

February 2009

Year-over-year percent change

18-24 36.54% 36.79% 1% 40.14% 29.22% -27%

25-34 21.33% 22.02% 3% 22.39% 24.70% 10%

35-44 20.65% 20.58% 0% 16.30% 20.10% 23%

45-54 15.43% 15.27% -1% 14.08% 16.97% 21%

55+ 6.05% 5.34% -12% 7.09% 9.01% 27%

MySpace.com Facebook.com

U.S. demographic breakdown of visitors to MySpace and Facebook

Age