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2013 Capabilities Your Name Alan Green WKKF/WRVE/WTRY 1203 Troy-Schenectady Road Latham, NY 12110 (518) 452-4816 alangreen @clearchannel.com

CCM&E Albany, NY

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See all that Clear Channel Media & Entertainment Albany NY can offer our clients - from on-air, on-line, event and sponsorship marketing to on-line video and Advergames and social media intergration - we connect over half a million listeners with businesses and services every week. See what we can do for you today by letting me earn your business. [email protected]

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Page 1: CCM&E Albany, NY

2013 CapabilitiesYour NameAlan Green

WKKF/WRVE/WTRY 1203 Troy-Schenectady Road

Latham, NY 12110(518) 452-4816

[email protected]

Page 2: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRY

• 6 Branded Websites• iHeartRadio• Website Portals• Banner Ads• Homepage Takeovers

• Radiothon• Bike Helmet & Safety Day• Holiday Toy Drive• iHeartRadio Music Festival• Jingle Ball

Clear Channel Media + Entertainment 2

Albany, NY

LOCAL BRANDS

CREATIVE SERVICES

GROUP

PROMOTIONS & CONTESTS

DIGITAL

LIVE EVENTS

SOCIAL MEDIA

• WGY, WKKF, WOFX, WPYX, WRVE & WTRY

• 6 Stations on 7 Frequencies• Local & Syndicated Shows• 6 Sports Franchises• Talent Endorsements

• Campaign Planning• Audio Production• Digital Production• Video Production

• Facebook• Twitter• Pinterest• YouTube

• Ultimate Contests• Photo Submission Contests• Holiday Themed Contests• Benchmark Contests

Today, CC Albany is MORE than Radio

Page 3: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 3

CCM+E: Albany, NY

Albany, NY

WOFX

WRVE

WKKF

WGY

WPYX

WTRY

• Classic Rock • Adults 25-54• Mornings with Quinn & Cantara• Home of the NY Giants• Santana, Rush, Guns n Roses, Led Zeppelin

• News Talk Radio • Adults 25-64• Morning News with Chuck & Kelly• Home of Syracuse Football & Basketball• Glen Beck, Rush Limbaugh, Sean

Hannity Michael Berry, Mark Levin

• Sports Talk Radio • Men 25-54• Rodger Wyland’s Big Board

Sports• Home of the NFL, Red Sox, &

UAlbany Basketball & Football

• Adults Contemporary• Adults 25-54• The River Morning Crew with Randi &

Kevin• Matchbox 20, Bon Jovi, Katy Perry, Kelly

Clarkson, Adele, Journey

• Classic Hits• Adults 35-64• Jaime in the Morning • The Beach Boys, Chicago, CCR, Rolling

Stones, Neil Diamond

• CHR• Adults 18 – 34 • Elvis Duran & the Morning Show• Maroon 5, Nicki Minaj, Taylor

Swift, Justin Bieber, Bruno Mars

Page 4: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 4

Unique Options to Stand OutWe offer various spot lengths to accommodate various length messages

We offer fixed break positions within stop set

:120’s:15’s :30’s :90’s:60’s:05’s:02’s

Page 5: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 5

Personality Endorsements

A trusted source of information.

Instant credibility by association.

A connection to the local community.

Category exclusivity.

Prime spot placement.

Cross-platform points of engagement with on-air, iHeartRadio, social media and onsite.

Endorsements are UNIQUE to radio and successfully build trust and drive business. 

Personality Endorsements Give Advertisers:

*Limited Availability

*

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I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 6

Studio Naming Rights

A Branding Campaign with high frequency.

On-Air Sweepers, played every hour, every day as part ofthe Programming of the station.

Additional elements available, including iHeartRadio.

Available stations:

Studio Naming Rights Give Advertisers:

*Limit of 1 per station, 1 year commitment

*Studio Naming Rights provide you the opportunity to become integrated with the Programming of the Radio Station.

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• CCM+E brings to market a variety of unimaginable giveaways that standout & engage our audience.

• These exclusive giveaways & artist experiences will excite any music fan & now can benefit your with the branding benefits of exclusive sponsorship opportunities.

• Each station will participate in 2013. They are currently scheduled for:

• January 14 – February 22, 2013• April 8 – May 17, 2013• October 14 – November 22, 2013

• This is your chance to become a local sponsor of one of these unforgettable Ultimate Experiences!

Clear Channel Media + Entertainment 7

Ultimate Contests

Page 8: CCM&E Albany, NY

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• Some of our Digital Assets Include:• Run of Site Display Ads• Homepage Takeovers with Rich Media Overlays or Pushdowns• Interactive Games• Station Newsletters• Endorsements• Custom Pages• iHeartRadio Companion Ad• :15 Pre-Roll• Auction• Digital Portals• River VIP• And More!

Clear Channel Media + Entertainment 8

iHeartRadio Digital Assets

Page 9: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 9

Digital Integration: River VIP An Integrated Promotion done in the Fall & Spring on 99.5 The River

Listeners have an opportunity to “Crack the Vault” in the Spring or “Pick A Purse” (or other prize) in the Fall for a chance to win one of 4 or more $1,000 prizes OR a $4,000 prize from one of the sponsors; whatever $4,000 prize is won, we buy from you!

Sponsors are included in on-air promos, iHeartRadio at 995TheRiver.com, had custom videos created highlighting their products/prizes, on-site inclusion at final event (Fall only) & more.

Past sponsors have included A-Frame, Rotterdam Square, Wilton Mall, Price Chopper, Mooradian’s Furniture, Hippo’s, Lia Auto Group & Langan Audi.

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I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 10

Events An Integrated campaign supported by all 6 CCM+E stations across several

platforms to weave our 2012 Radiothon Sponsors together with the Cares for Kids Radiothon to benefit the Children’s Hospital at Albany Medical Center raising over $564,000 in two days.

iHeartRadio elements include custom pages, banner ads & homepage takeovers with rich media floating ads

Intensive Social Media interaction during event

On-Site Radiothon with WGY & 99.5 The River at Albany Med with on-site opportunities for our sponsors, including interviews, power hours, listener incentives & more

Past sponsors have included Keeler Motor Car Company, Price Chopper, Freihofer’s, Quick Response, Star Roofing & Restoration, Lindsay Drug Company, Dunkin Donuts, GA Bove Fuels, Hoffman’s Playland & Trustco Bank

Page 11: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 11

Events Integrated campaign that ran across several platforms on multiple stations to

weave clients into a community focused promotion which gave free bike helmets to children.

Featured Page on station websites

Social Media Inclusion

On-Site Appearance with 99.5 The River & Martin, Harding & Mazzotti.* Past participants have included Taft Furniture, National Center for Missing & Exploited Children, the Colonie Police Department, Midway Fire Department, Fidelis Care, Plaine & Sons Bike Shops & Langan VW.

Over 1,500 Listeners attended & over 700 Helmets were given away

*Participation pending Martin, Harding & Mazzotti approval

Page 12: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 12

Events Integrated campaign that ran across several platforms on multiple stations to

support a local event.

Featured Page on station’s iHeartRadio

Social Media Inclusion

Kelly’s Training Challenge, an interactive way to connect with listeners to train & also promote the event at the same time, sponsored by Mariani Foods

On-Site Appearances by 99.5 The River both days of the event, plus Kelly Lynch participated in the 5K.

Thousands of women attended & over 50 people joined Kelly’s Team

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I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 13

Events An Integrated Campaign supported by 5 CCM+E Stations across several

platforms to collect toys for Toys for Tots & 8 other local charities in the Capital Region for kids in need during the Holiday Season

Featured page on iHeartRadio station websites

Social Media Inclusion

Live appearances at local area Walmart locations from Jaime Roberts (WTRY), Quinn & Cantara (WPYX), Kevin, Randi, Randy, Tred & Jim (WRVE) & even Santa Claus

Past sponsors included Snapple, Vernor’s Gingerale, Pepperidge Farm Goldfish, Walmart & Sondra’s Fine Jewelry

Page 14: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 14

Events Plus we can do Custom Events!

Allow us to put together an Integrated Campaign for your next upcoming event or promotion, including on-air, iHeartRadio, digital & on-site!

Example of clients we’ve created custom events for:

CDTA – Launch of the Northway Xpress

Frank Adams Jewelers Diamond Dash

Wilton Mall & Rotterdam’s Rock My Ride, Back to School Contest

And many more!

Your Custom Event Here!

Page 15: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 15

iHeartRadio Music Festival

And YOU can be a part of it!

Page 16: CCM&E Albany, NY

I WGY I WKKF I WOFX I WPYX I WRVE I WTRYClear Channel Media + Entertainment 16

iHeartRadio Music Festival

The 2012 Line Up Included:• Green Day• Rihanna• Miranda Lambert• Bon Jovi• Usher

• Aerosmith• Brad Paisley• Pink• Pitbull• Taylor Swift • AND MORE!!

Looking to get involved with the 2013 iHeartRadio Music Festival?

Let us know what you’re interested in & we’ll get you more info!

Ultimate VIP Trip Platinum PackageOn-Air Sponsorship

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There are plenty of opportunities to get involved with WGY in 2013!

Let us know what you’re interested in & we’ll get you more info! Ultimate Contest, January 14 – February 22 (page 7) College Hoops Bracket Contest, March 19 – 30 Ultimate Contest, April 8 – May 17 (page 7) Radiothon, May 3-4 (page 19) Freihofer’s Run for Women, June 1 (page 21) Tri-City ValleyCats, June – September Saratoga Race Course, July – August iHeartRadio Music Festival, local sponsorship (page 24) Ultimate Contest, October 14 – November 22 (page 7) Trans-Siberian Orchestra, November – December Christmas Wish, November – December

Clear Channel Media + Entertainment 17

Get Involved with WGY AM & FM

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There are plenty of opportunities to get involved with Kiss 102-3 in 2013!

Let us know what you’re interested in & we’ll get you more info! Ultimate Contest, January 14 – February 22 (page 7) Valentine’s Contest, January 23 – February 10, Jewelry & other prize sponsors Kiss Cabin Fever Party & Trip Giveaway, February 25 – March 28 Anti-Bullying Campaign – March/April Ultimate Contest, April 8 – May 17 (page 7) Mother’s Day Photo Submission Contest – Spa, jewelry & other Mother’s Day related prize sponsors Kiss Car Giveaway, May 20 – June 28 Tri-City ValleyCats, June – September iHeartRadio Music Festival, local sponsorship (page 24) Kiss Summer Concert at SPAC – TBD Saratoga Race Course – Elvis Duran Broadcast, July/August Kiss Your Dorm Contest, July/August – electronics & college appropriate sponsors Ultimate Contest, October 14 – November 22 (page 7) Trans-Siberian Orchestra, November – December Holiday Toy Drive, November – December (page 22) Jingle Ball in NYC Contest – November/December – TBD 12 Days of Kissmas – December, one large prize each day for 12 days

Clear Channel Media + Entertainment 18

Get Involved with Kiss 102-3

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There are plenty of opportunities to get involved with Fox Sports 980 in 2013!

Let us know what you’re interested in & we’ll get you more info! College Basketball, January – March – coverage of college basketball games with opportunities to advertise during

the games Boston Red Sox, Spring Training in March – up to October, coverage of Boston Red Sox games with opportunities

to advertise during the games College & NFL Football, August – February – Coverage of games with opportunities to advertise during the games Syracuse Coaches’ Show – Football, September thru December & Basketball thru March; a segment featuring the

Syracuse Coaches’ with opportunities to advertise during the segment UAlbany Sports – Football & Basketball to run in 2013 with opportunities to advertise in games Ultimate Contest, January 15 – February 22 (page 7) Babe Bracketology, March 19 – 30 – online bracket with female celebrities, prize sponsor opportunity Ultimate Contest, April 8 – May 17 (page 7) Tri-City ValleyCats, June – September iHeartRadio Music Festival, local sponsorship (page 24) Saratoga Race Course, July/August Giant’s Training Camp, August Monday Night Football, August – January Ultimate Contest, October 14 – November 22 (page 7) Trans-Siberian Orchestra, November – December Holiday Toy Drive, November – December (page 22)

Clear Channel Media + Entertainment 19

Get Involved with Fox Sports 980

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There are plenty of opportunities to get involved with PYX106 in 2013!

Let us know what you’re interested in & we’ll get you more info! Ultimate Contest, January 15 – February 22 (page 7) Big Game Promotion, January – Big Screen TV, food & other prize sponsors Valentine’s Day Promotion, February – Jewelry & other Valentine’s Day related prize sponsors Valentine’s Day Comedy Show on 2/14/13 St. Patrick’s Day Event, March Ultimate Contest, April 8 – May 17 (page 7) Harley Giveaway (late April/early May) Hot Mom Photo Submission Contest, April/May – Mother’s Day related prize sponsors Motorcycle Photo Submission Contest, June – Motorcycle related or cash prize sponsor Tri-City ValleyCats, June – September iHeartRadio Music Festival, local sponsorship (page 24) Saratoga Race Course, July/August Monday Night Football, September – December Ultimate Contest, October 14 – November 22 (page 7) Halloween, Trunk or Treat – Family Friendly event Halloween, Bar type event – location must be pre-approved Movember, November – moustaches in support of men’s health awareness/prostate cancer Trans-Siberian Orchestra, November – December Holiday Toy Drive, November – December (page 22) Breakfast with Santa, December

Clear Channel Media + Entertainment 20

Get Involved with PYX106

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There are plenty of opportunities to get involved with 99.5 The River in 2013!

Let us know what you’re interested in & we’ll get you more info! Ultimate Contest, January 15 – February 22 (page 7) Women’s Expo, January 19 – 20 Valentine’s Day Promotion, February – Jewelry & other Valentine’s Day related prize sponsors Winter Cabin Fever Party & Trip (or other prize) Giveaway, February 25 – March 28 – Trip/Prize & Location Sponsors Mutt Madness Dog Photo Contest, March – Pet & Pet Owner Related Prize Sponsors Ultimate Contest, April 8 – May 17 (page 7) Radiothon, May 2 – 3 (page 19) Mother’s Day Contest, May – Mother’s Day related prize sponsors River VIP Showcase, Hi-Lo Vault, May 20 – June 21 (page 18) Freihofer’s Run for Women, June 2 (page 21) Free Bike Helmet & Safety Day, June (page 20) Tri-City ValleyCats, June – September iHeartRadio Music Festival, local sponsorship (page 24) Saratoga Race Course, July/August River Summer Night Out Concert, July/August – TBD River VIP Showcase, Pick a Prize (purse, shoes, etc), September 16 – September 10 (page 18) Who Do You Wear Pink For? – Breast Cancer Awareness Initiatives, October Ultimate Contest, October 14 – November 22 (page 7) Trans-Siberian Orchestra, November – December Scary Santa Photo Submission Contest, November – December – Mall Prize Sponsor Wrap Up A Ride Car Giveaway, November 25 – December 19 Holiday Toy Drive, November – December (page 22) Acoustic Snowball, December – TBD

Clear Channel Media + Entertainment 21

Get Involved with 99.5 The River

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There are plenty of opportunities to get involved with Oldies 98-3 in 2013!

Let us know what you’re interested in & we’ll get you more info! Jaime’s Karaoke Challenge – Monthly thru all of 2013 Ultimate Contest, January 15 – February 22 (page 7) Ultimate Contest, April 8 – May 17 (page 7) Tri-City ValleyCats, June – September iHeartRadio Music Festival, local sponsorship (page 24) Sail with Jaime & AAA Northway, July – November Ultimate Contest, October 14 – November 22 (page 7) Trans-Siberian Orchestra, November – December Holiday Music

Tunes for Tree’s, November – Tree Prize Sponsor Holiday Grab Bag, December – Various Prize Sponsors Radio City Music Spectacular Bus Trip with Yankee Trails Holiday Toy Drive, November – December (page 22) Holiday iHeartRadio Web Portal Opportunities, ie: E-Card, Match Game, Recipe Exchange, Letter

to Santa, etc.

Clear Channel Media + Entertainment 22

Get Involved with Oldies 98-3

Page 23: CCM&E Albany, NY

Thank You.