Catalysis Interactive Marketing

1601 East John Street • Seattle, Washington 98112 • catalysis.com • 206.826.8000

http://www.catalysis.com

CATALYSIS

ABOUT USCreate a Reaction. It’s not just a clever tagline for our name —

it sums up our founding mission: to create results-driven marketing

campaigns for our clients.

Back in 1992, before anyone had ever heard the term “interactive

marketing,” we believed that if we combined strategic vision, user-

centric design, technology, and a passion for data, we could deliver

marketing campaigns that would produce measurable bottom-line

results for our clients. We still do.

Over the years, we’ve created and managed thousands of marketing

campaigns for our industry-leading clients, using a combination of

traditional and interactive marketing strategies. While the tools

of the trade and the media continue to evolve, our commitment

to innovation, collaboration, client service, and our founding

mission remains the same.

Today we’re finding that the combination of evolving market

conditions and a dramatic increase in online customer interaction

is forcing marketers to pursue more intelligent marketing solutions,

giving us the opportunity to share our well-honed craft with a

much broader range of clients. As a result, we’re reaching out to

introduce our services to organizations like yours to see if there is

an opportunity to help you meet today’s marketing challenges.



CATALYSIS

OUR METHODOLOGYAt Catalysis, we believe that you don’t just stumble upon

world-class, bottom-line, results-delivering campaigns. Instead,

we carefully craft our successful campaigns through a disciplined

approach to the discovery, strategy, execution, and analysis

unique to each of our engagements. Throughout the entire

project lifecycle, we measure constantly and ensure that each

step informs the next. The resulting solutions consistently reflect

what we have learned and are continually optimized in order

to meet our clients’ performance goals.

MEASUREMENT

DISCOVERY

STRATEGY

EXECUTION& ANALYSIS



CATALYSIS

OUR APPROACHWe treat every engagement as if it’s the most important project

we’ll ever do, because we know that we’re only ever considered

as good as our last effort. As a result, we’ve been in business for over

16 years thanks to generous word-of-mouth client recommendations.

As your partner, Catalysis will ask the tough questions and make

sure that we set the right goals before proposing a marketing

strategy. You can be confident that we’re constantly striving to

raise the bar to new levels.

Whether you already have an in-house marketing and design team

or are working with other professional agencies, we’re adept at

assessing the situation, getting to know the players, and determining

how best to add value.

If you don’t already have a team, that’s OK too. Catalysis is a

full-service marketing agency with a complete staff of professionals

ready to manage a wide range of marketing needs. Our team is

constantly discovering the best way to deliver solutions to complex

challenges and we nurture a robust network of outside professionals

to supplement our already diverse skill set, if necessary.

Catalysis project managers maintain proactive communication

with our clients, respond timely to requests for information, and

consider it their mission to exceed your expectations.



SHOWCASE

OUR WORKThe following pages contain select samples of work we’ve completed for some of our exciting and innovative clients. The opportunity

to work with companies who value actionable results and visibility into the effectiveness of their marketing is what fuels our fire.

If you don’t see something relevant to your needs here, let’s discuss your specific situation so we can show you our capabilities.



SHOWCASE

BRAND ENHANCEMENTSTARFIRE SPORTSStarfire Sports is a successful nonprofit, youth-focused organization

with world-class athletic facilities just south of Seattle. As Starfire

drives additional expansion and seeks awareness to gain more

community support, the organization needs a scalable, flexible

website and the administrative tools that allow users to create,

edit, and post new event details and schedules.

Catalysis evaluated the nonprofit organizational objectives and

existing website-user requirements and aligned potential solutions

within their budgetary guidelines. After careful collaboration with

Starfire stakeholders, Catalysis delivered a customizable toolset and

professional Web property that enables Starfire to attract additional

support and participation while navigating its rapid growth.

CMS TOOL



SHOWCASE

PRODUCT LIFECYCLE TRANSPARENCYSTARBUCKSThe Starbucks “From Bean to Bag, The Stories of Our Coffee” project

was a proof-of-concept created as an effort to strengthen customer

loyalty and foster a sense of trust by enabling an instant mobile

connection between the customer and the coffee they were enjoying.

The campaign was executed as an SMS/Mobile browser-based

gateway into the full lifecycle of a specific coffee bean. To learn about

the coffee they were enjoying, consumers would text a code to

Starbucks to learn about their beverage. Customers would learn

about the history of their coffee beverage, what types of beans it

contains, as well as receive special information about bean/beverage

pairings, information on coffee events customized to their Starbucks

store, and other relevant information on Starbucks corporate social

responsibility, or sustainability programs.



SHOWCASE

CRM DESIGN, EXECUTIONAND MEASUREMENTMICROSOFT WINDOWSThe client wanted to create a stronger online experience for the Windows

brand and share the world of possibilities that exist by living “life without

walls.” Crispin Porter + Bogusky (CP+B), created and launched the “Real PC”

campaign under the Windows Life Without Walls brand umbrella.

As a trusted partner with the experience and authority to build fully

integrated CRM campaigns within Microsoft’s network, Catalysis was asked

by CP+B to design and manage all registration and communication aspects

of the campaign. This included user registration, email communication, user-

experience consulting, privacy and compliance issues, as well as advanced

campaign analytics. Supplementing the campaign analysis, Catalysis implemented

an online dashboard that summarized the full suite of campaign metrics.



SHOWCASE

CONNECTED HYBRID MARKETINGMICROSOFT SQL SERVERThe Microsoft “Heroes Happen Here” global product-launch events

spotlighted the release of Windows Server 2008, Visual Studio 2008,

and SQL Server 2008 beginning in February 2008. Due to production

delays, the delivery date of SQL Server was pushed back until the

third quarter of 2008. Catalysis advised Microsoft that this delay

provided an opportunity to strengthen its relationship with its

customers by delivering connected traditional and digital

communications to the global audience of interested launch

event attendees until the product shipped.

Catalysis defined the messaging framework, physical distribution plan,

and complex information architecture required to deliver the cadenced

communication campaign that maintained customer enthusiasm and

ultimately increased customer satisfaction during the launch delay.



SHOWCASE

CUSTOMER ENGAGEMENTMICROSOFT OFFICEIn an effort to increase user satisfaction with the Office suite of

products, Microsoft partnered with Catalysis to design and integrate

a solution that would trigger specific content delivery to existing

Office customers at the appropriate stage of their product lifecycle.

To date, we’ve delivered an 86% increase in customer enrollment

and achieved an average 47% increase in customer engagement.

These highly engaged Office customers have become product

“champions” by consuming and virally sharing the most relevant

product details with their own social networks.



SHOWCASE

SOCIAL PLATFORM APPLICATION DEVELOPMENT AND CUSTOM CMSBLINGO BLANGOBlingo Blango is designed to become a social network platform and gift

management solution connecting action sports enthusiasts of all ages with

the stuff they really want. Blingo Blango is targeting a common thread between

pre-employed youth that want to discover, upload, create, and share their ultra

specific lifestyle products and content with the gift buyers in their life.

Catalysis was asked to deliver working user interface concepts based upon a

complex relational model. This concept required sound information architecture

and web services that crawl the Web for user relevant product details that are

compiled and returned to the Blingo Blango gift list and purchasing environment.

These features along with a complex sponsor and advertising content management

system allowed Blingo Blango to win additional funding from a multi-national

corporation interested in extending the unique business model and feature set.



OUR SERVICESSTRATEGY AND PLANNING

DIGITAL EXECUTION

PRIVACY AND SECURITYDATA AND ANALYTICS

CREATIVE TECHNICAL DEVELOPMENT• Websites

• CDs and DVDs

• Campaign design

• Email marketing

• Rich internet application development

• CRM design

• Campaign and web analytics

• Online demos and surveys • Campaign and web analytics

• Multivariate testing

• Database design, implementation, and

warehousing services

• Campaign conversion, user profiling, and

ROI optimization

• Coupon code generation, redemption,

and conversion

• Ecommerce

• Email marketing

• Online communities

• CRM design, execution, and management

• User-experience consulting and design

• Website design

• CD/DVD design

• Copywriting and editing

• Dynamic/role-based ecommerce

• Content management systems

• Information architecture

• Web services

• Rich internet application development

• Application and data security architecture

• Customer data security

• Customer privacy compliance management

• Secure ecommerce platforms



Business

Catalysis Interactive Marketing