Interactive Marketing

Goals and Planning

Overall Goals

Attract Visitors AnalyticsSEOCommunity Building

Attract Sales Leads

Analytics

Number TrackingGoogle AnalyticsSEO Analytics (seomoz.org)

Google Analytics

Visitors

Traffic Sources

Content

Visitors

NumbersUniqueVisitsPageviewsTime spentBounce Rate

Traffic Sources

OriginsDirectReferringSearch engines

Content

LocationsMost visitedTop landing pagesExit pagesSite Overlay

Search Engine Optimization

TrackingSEO Analytics

Content Creation

SEO Analytics

Rank Analysis

Keyword Analysis

Link Analysis

Rank Analysis

Based on Google Search resultsGives the position of URL in SERP’s for a

given keyword

Current resultsPage 3 of SERP’s for search term “restaurant

online ordering”

Link Analysis

Backlink Anchor Text AnalysisTells you what keywords other websites are

linking to you with.

Keyword Analysis Keyword Difficulty Test

Ranks the difficulty for ranking for specific Terms

Term ExtractorDetermines best keywords based on existing

content Term Targeting

Determines how well a particular term is being targeted. Ranked between A and F.

Content Creation

Onsite Content

Offsite Content

Onsite Content Resercom Created

Static Information Images Videos Blogs Documents Site Maps

Community Created

Commentary RFI’s Contact us Customer Feedback Client Feedback

Resercom Content

Static InformationCurrent and UpdatedQuality assured Intelligent and StraightforwardTeam created

Resercom Content

ImagesDatabase

Creative Commons Paid Images

Team Selected

Resercom Content

VideosTeam ProducedTeam EditedQuality assured

Resercom Content

BlogsExecutive BlogDevelopment BlogMarketing Blog

Resercom Content

Documents – Team CreatedRFIVendor ComparisonService Guide

Resercom Content

Site MapsMap for search engines

Content Targeted information Specifies keywords

Community Content

FeedbackCommentaryRFI’sContact requests

Offsite Content

Building relationships with communityForumsBlogsSocial Networks