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CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

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Page 1: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?
Page 2: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

• Born: 2 November 1965,New Delhi, India• Residence: Mumbai, Maharastra,India• Other names: -SRK

-King Khan-King Of Bollywood-The Badshah Of Bollywood

• Occupation: -Actor-Producer-Television Presenter-Honor Of KKR, Red Chillies Entertainment

• Years Active: 1988-Present• Spouse : Gauri Khan (1991-Present) • Children: 2

Page 3: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

Early Life and Background His father, Taj Mohammed Khan, a Pathan, was an Indian

independence activist

His mother, Lateef Fatima, was the adopted daughter of Major General Shah Nawaz Khan of the Janjua Rajputclan, who served in the Indian National Army

Grown up in Rajendra Nagar neighbourhood of Delhi,Khanattended St. Columba's School

Graduated with a bachelor's degree in economics and Masters Degree in Mass Communications at Jamia MilliaIslamia

later opted out to pursue a career in Bollywood.He also attended the National School of Drama in Delhi.

Page 4: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

Acting career and Breakthrough Khan studied acting under the mentorship of theatre

director Barry John at Delhi's "Theatre Action Group" (TAG)

Khan's first starring role was in Lekh Tandon’stelevisionseries Dil Dariya, but due to production delays, the 1988 television series, Fauji was his television debut

Appeared in Aziz Mirza's Circus(1989)

played a minor role in the made-for-television English-language film, In Which Annie Gives it Those Ones(1989)

In 1990, Khan shifted base to Mumbai and received his first film offer with Hema Malini's directorial debut Dil AashnaHai

Deewana (1992), Opposite Rishi Kapoor and DivyaBharti released first and was a Hit

Page 5: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

Achievements 14 Filmfare Awards from 30 nominations

8 Filmfare Best Actor Award wins make him the most awarded Bollywood actor , tied only with Dilip Kumar

In 2005,Government of India honoured him with the PadmaShri for his contributions towards Indian cinema.

In 2011, the Los Angeles Times called him "the world's biggest Movie star

In 2008, Newsweek named him one of the 50 most powerful people in the world

In 1997, Best Indian Citizen Award

In 2005, Rajiv Gandhi Award for Excellence in the Field of Entertainment

Wax Statue at Madame Tussauds In London

Page 6: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

As Jab Tak Hai Jaan looks to somehow trundle past 100 crores at the domestic box office, one wonders what’s wrong with Shah Rukh Khan.

With constantly increasing number of screens and ticket prices, every big film is likely to achieve that.

Rivals are creating new and newer records and earning audience’s love, his films seem to be failing on both counts

Overseas earnings which are mostly due to a wider release as compared to other films.

Being happy with overseas numbers without making any impact on the audiences back home is quite meaningless as far as somebody’s impact as a star is concerned

Page 7: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

Note: Hits include My Name Is Khan, Ra.One and Don 2 on the basis of their overall collection and Flops don’t include his guest appearances. All flops have Shah Rukh as a lead or as an important character in a multi-starrer. There can be a disagreement on

one or two films but more or less this is the picture.

TOTAL RELEASES: 51

Super Hit/Blockbuster 17

Hit 6

Average 8

Flop 20

Overseas Hit from above 51 21

Page 8: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

1993: Yash Chopra’s Darr

Baazigar where he once again played a character with negative shades,Hit

1994: Anjam and Raam Jaane ,Flop 1994:Kabhi Haa, Kabhi Na, Not a big success 1995: Karan-Arjun alongside Salman Khan, Hit 1997: Dilwale Dulhaniya Le Jaayenge,Universal blockbuster 1997 : English Babu, Desi Mem and Chahat,Flop 1997: Dil Toh Pagal Hai, Pardes,Hit 1998: Kuch Kuch Hota Hai, Smashing Hit followed by Flop Duplicate

and Dil Se 2000: Josh, Moderately successful followed by Phir Bhi Dil Hai

Hindustani, unsuccessful Yash Chopra banner for rescue and Mohabbatein released in the same

year was a super duper hit.

The Mixed Bag (1990-2001)

Page 9: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

2001: Started with flop Ashoka but it was followed by blockbuster Kabhi Khushi Kabhi Gham

His record in this period is as follows – 2002 –Devdas (Hit), 2003 – Chalte Chalte (Hit), Kal Ho Na Ho (Hit), 2004 – Main Hoon Na (Hit), Veer Zaara (Super hit), Swades (Flop), 2005 –Paheli (Flop), 2006 – Kabhi Alvida Na Kehna (Hit), Don (Hit), 2007 – Chak De! India (Super hit), Om Shanti Om (Blockbuster), 2008 – Rab ne bana dijodi (Blockbuster). These eight years can be termed as a truly Golden phase in Shah Rukh’s career.

• Hits on Overseas basis:-

My Name is Khan

Ra.One

Don 2

Jab Tak Hai Jaan

Page 10: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

An eye on the overseas market

After DDLJ, a trend to please NRI audiences started

Stories were related to people living in foreign countries or returning from these countries

MNIK was aimed at making a splash internationally

Ra.One also seemed to have been made with a dream of making it a popular franchise like Superman and Spiderman

Don 2 was a Hollywood style action-thriller totally devoid of emotions that Indian audience cannot do without.

Page 11: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

Make films with Indian audience in mind

Change of tracks

No Action films

Being Adventurous

Work over Image Building

Page 12: CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?