- 1. CAPSIM SIMULATIONWINNERS!BY: MINHEE HUH, MOLLY MCGOWAN, AND
KING TAN
2. SHAREHOLDER MEETING 3. CHANGING STRATEGIES TO MAKE BETTER
PRODUCTS Original Strategy: Cost Leadership Differentiation
Strategy New Strategy Focus Cost Leadership Strategy
Differentiation Strategy 4. SALES AND PROFITABILITYTHROUGHOUT THE
YEARS300,000250,000200,000150,000Sales (Millions)100,000
Profitability (Millions) 50,000 0Year Year Year Year Year Year Year
Year-50,00012345678 5. MARKET SHARE AND LOSS OF SHARES Goal: Obtain
largest market share inall competing segments Peak at Round 4 Cut
off Size Segment Capacity loss shares 6. PRODUCT PERFORMANCE 7. 3
YEAR PLAN StrategyExpectations Obtain more market New product,
sameshare - traditional and segments.low end. High customer survey
Invest in new product ratings.development Growth in performance We
have the monetarysegment.funds to do so now. Keep employees Invest
in production. happy! 8. 3 YEAR PLAN Products Create new product
Control production in Bid Market Segments Enter our new product
intothe performance segment. Investments Plant, Property,
andEquipment Employee R&D Finance Keep investors happy. 9.
BOARD REVIEW 10. 7S MODEL:STRUCTURE AND STRATEGY Structure The Flat
Organization no hierarchy The Decentralize System Strategy Our
Value The Balanced Scorecard 11. STRENGTHS AND WEAKNESSES
StrengthsWeaknesses The Team Member Research andGuideDevelopment
Practice Rounds New Product Communication Capacity Independent work
Automation The Competitions 12. WHAT WEVE LEARNED Research and
Development New Product Competitions 13. WHY WE SHOULD RETAIN OUR
JOBS We are winner!! 300000250000 Sales200000 Profitability150000
Net Income Series1100000 Stock Price and MarSeries2ket Capital
500000 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 14.
TO FUTURE CAPSIM TEAMS: Read the Team Member Guide Practice Rounds
Competitions Be Responsible 15. APPENDIXFINANCIAL INFORMATION 16.
SALES300000250000200000150000 Series1100000 Series2500000 Year Year
Year Year Year Year Year Year12345678 17. NET INCOMENet
Income30,00025,00020,00015,000 Net Income10,000 5,0000-5,000 Series
Series Series Series Series Series Series Series 12345678 18. STOCK
PRICE AND MARKET CAP300250200150Market Cap (Millions)100 Stock
Price 500Year Year Year Year Year Year Year Year 12345678 19.
BALANCED SCORECARD:FINANCIALS252015 Stock Price Profits10 Leverage
Subtotal50 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
20. BALANCED SCORECARD:OPERATIONS25 Contribution Margin20 Plant
Utilization15 Days of Working Capital10 Stock Out Costs5 Inventory
Carrying Costs0 Subtotal Year Year Year Year Year Year Year
Year12345678 21. BALANCED SCORECARD: CUSTOMER25 Customer Buying20
Criteria Customer Awareness15 Customer Accessibility10 Product
Count5 SG&A Expense0 Subtotal Year Year Year Year Year Year
Year Year12345678 22. BALANCED SCORECARD: EMPLOYEE30 Employee
Turnover25 Rate Employee20 Productivity15 TQM Material Reduction10
TQM Material Reduction25TQM Admin Cost Reduction0 TQM Demand Year
Year Year Year Year Year Year Year Increase12345678 23. BALANCED
SCORECARD:TOTAL Total Points908070605040 Total Points3020100 Year 1
Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 24. REVENUE
ANALYSIS:% REVENUE BY PRODUCT40.00%35.00%30.00%25.00% Baker
Bead20.00% Bid15.00% Bold10.00% Buddy 5.00% 0.00% Year 1 Year 2
Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 25. REVENUE ANALYSIS %
REVENUE BY SEGMENT60.00%50.00%40.00% Traditional30.00% Low End High
End20.00% Performance10.00% Size 0.00% Year Year Year Year Year
Year Year Year12345678 26. CONTRIBUTION MARGIN ANALYSIS PERCENTAGE
BY PRODUCT45%40%35%30%25%20%15%10%5%0%Year 0 Year 1 Year 2 Year 3
Year 4 Year 5 Year 6 Year 7 Year 8 Baker BeadBidBold Buddy 27.
CONTRIBUTION MARGIN ANALYSIS PERCENTAGE BY SEGMENT60%50%40%
Traditional30%Low High20% Performance10%Size0%Year Year Year Year
Year Year Year Year Year 012345678 28. MARKET SHARE ANALYSIS:
OVERALL12%10%8% Baker6% Bead Bid4% Bold2% Buddy0%Year Year Year
Year Year Year Year Year Year 012345678 29. MARKET SHARE ANALYSIS:
SEGMENT45.00%40.00%35.00%30.00%Traditional25.00%Low20.00%High15.00%Performance10.00%Size
5.00% 0.00% Year Year Year Year Year Year Year Year Year012345678
30. EMERGENCY LOANS Year 1: $4,879,285 Year 2: $0 Year 3: $0 Year
4: $0 Year 5: $0 Year 6: $0 Year 7: $0 Year 8: $0 31. FIXED COST
ANALYSISPROMOTIONS Promotions18,00016,00014,00012,00010,000 8,000
6,000 Promotions 4,000 2,000 0 Year Year Year Year Year Year Year
Year12345678 32. FIXED COST ANALYSIS: ACCESSIBILITY
SPENDINGAccessibility Spending20,00018,00016,00014,00012,00010,000
8,000 Accessibility 6,000 Spending 4,000 2,000 0 Year Year Year
Year Year Year Year Year12345678 33. FIXED COST ANALYSIS: R&D
R&D4,0003,5003,0002,5002,000R&D1,5001,000 500 0Year 1 Year
2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 34. PLANT AND EQUIPMENT
CAPACITY200018001600140012001000 800 600 400 200 0 Year 0 Year 1
Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8BakerBead
BidBoldBuddy 35. PLANT AND EQUIPMENT INVESTMENTS: AUTOMATION
BakerBead16 1814 1612 14 1210 10 8Size8 Size 66 44 22 00 0 510 15 0
510 36. PLANT AND EQUIPMENT INVESTMENTS:
AUTOMATIONBidBold141812161410128 106Size 8Size6442 20 0 0 10 20 0
10 20 37. PLANT AND EQUIPMENT: AUTOMATION Buddy14121086Size420 0 5
1015 20
