Capital Consultants Inc Presentation

Where Innovation Meets Technology1confidential • © 2008 • T. (613) 686-4565 • F. (613) 249-7033 • www.capital-consultants-ca.com

Why does Mobile Matters

Worldwide Mobile Phones and Personal Computers

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confidential • © 2008 • T. (613) 686-4565 • F. (613) 249-7033 • www.capital-consultants-ca.com

Wireless phones are among the fastest growing consumer products in history

What about Canada ?

The Canadian Market

•At the end of March 2008, Canadian wireless phone subscribers numbered 20.1 million, representing a national wireless penetration rate of 62%.

•Two-thirds of Canadian households have access to a wireless phone.

confidential • © 2008 • T. (613) 686-4565 • F. (613) 249-7033 • www.capital-consultants-ca.com 3

•Canadians send 45.3 million text messages per day.

•Each year, Canadians place more than 6 million calls to 911 or emergency numbers from their mobile phones.

•Wireless revenues in Canada totalled $12.5 billion in 2007.

•Half of all phone connections in Canada are now wireless.

What is Mobile Marketing?

•Mobile phones are becoming advanced multimedia devices that enable not only communication by voice, e-mail or IM, but also obtain rich multimedia information, enjoy of nice entertainment and even perform transactions at the point of sales with Brands.

A new era of Mobile Marketing

Mobile Trade Marketing channels

4confidential • © 2008 • T. (613) 686-4565 • F. (613) 249-7033 • www.capital-consultants-ca.com

Messaging Browsing•A good “mobile trade marketing” strategy should consider several mobile channels as well as cross-media actions to interact each time with the consumer using the best contextual technology

Mobile Trade Marketing channels

Technology

FuturLink Mobile Trade Marketing Platforms

•Technology and software tools that allow the creation of interactive communication channels, loyalty programs and transactional services with the mobile phones of consumers at the Point of Sale

• The solution is based on the proximity of the mobile phones featuring wireless technologies such as


phones featuring wireless technologies such as

•The FuturLink Mobile Trade Marketing Platform called Wilico, enables a smooth integration with Digital Signage platforms, CRM and CMS systems

•FuturLink provides both the access points (with screens) and the software tools to create, manage, schedule and publish digital media mobile content

Equipment

WILICO B200

WILICO B200A

Basic AP that allows the distribution of multimedia content to mobile phones using Bluetooth or Wi-Fi. We recommend the use of a call to action (e.g. Signage)

A P that allows the distribution of multimedia


WILICO B200TS

A P that allows the distribution of multimedia content to mobile phones using Bluetooth or Wi-Fi. Features an LCD screen that can be used as a call to action

Interactive touch screen that allows the distribution of several multimedia contents to mobile phones via Bluetooth and Wi-Fi. content.

Software Tools

▪ Multimedia content creation tools (videos, mp3, images, etc) adapting content for more than 1000 different mobile phones models

▪ Interactive application creator (catalogues, contests, coupons, bar codes) ▪ Centralized system that allows the remote configuration of the network of

access points▪ Tools to manage, schedule and publish digital mobile content


Software Tools

Application Creator Tools•Create videos, Mp3 music,

Animated images, screen savers, contests, Vouchers, WAP links, Text, Mobile Java applications

•Futurlink technology adapts multimedia contents to more than 1000 Mobile Phones Model


Network Management▪ Remotely tune the coverage radius

of each access point (from 3 to 100 meters)

▪ Select the appropriate firmware based on the usage scenario

▪ Configure the opt-in invitation system( Pull Vs Push) and even set the auto-start/auto-stop timing

Software Tools

Content Management Tools:▪ Futurlink offers sophisticated

creation tools that allow the dynamic modification of contents in mobile applications and generate automatically versions for all OS (Java, SYMBIAN and windows Mobile)


Deployment Planner Tools▪ Program in advance

multiple campaign or introduce content modification

▪ Create grids of content

Software Tools

Real Time Statistics:▪ Obtain information of the detected mobile phones, Downloaded

contents, Rejected Vs Accepted invitation ratio, Brands and models of mobile phones that have interacted with the access points and identify the more successful placements in terms of download and detections


Software Tools

ASP software for big network administrators:▪ Web based ASP software tools to control several retailers or brands

in a centralized way▪ It includes license management to control revenue generation▪ APIs to develop advanced applications integrated to Digital

Signage systems, CRM software, CMS tools are included


1. Creation

2. Distribution

3. Interaction

Software Tools

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4. Transaction

5. Control


Advantages

•Customization: We can customize the mobile content per brand, commercial centre as well as person if our technology is integrated with a CRM system

•Ubiquity: Mobile phone is always with the consumer throughout the day. In the Point of Sales we use Bluetooth or Wi-Fi. Out of the commercial premises we use SMS, MMS or


Out of the commercial premises we use SMS, MMS or WAP ensuring the reception of the Brand mobile content at any place

•Measurable: We may know how many, where and when people is interacting with a Brand, all in real time from a remote location as the central office and with a simple laptop, controlling hundreds of different POS’s

Advantages•Updatable content:

Mobile content to be delivered is modified in a remote, centralized and in real time way by the Brand, Content Manager or Marketing Agency

•Bidirectional & interactive: Mobile marketing enables to interact with the customers of a Brand receiving communications and immediate feedback, so establishing a dialogue with end-consumers


•Free:Content it is free for the end-consumer if it is using Bluetooth or Wi-Fi at the Point of Sales

•Not intrusive: The consumer has to provide its previous permission to receive any kind of mobile advertising content

•Green technology: Mobile marketing is the green alternative to other mediums such as flyers, Print ads, paper vouchers and coupons.

•Interactive applications: Catalogues, product presentations, forms, surveys, questionnaires, etc.

•Videos, music, animations, screen savers, etc…

Applications

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•Quizzes, coupons, QR bar codes, etc.

•Distributions on value added content under payment


Applications

Customization of the WilicoIntegration in to Billboards


+

Applications

Interaction with Digital Signage systems


Applications

Interaction with FREEMIUM (Premium content)


Applications

Outdoor Billboards


Applications

Mobile Applications – VolksWagen EOS


Applications

Mobile Applications – SEAT Shakira


Applications

Mobile Clients – FuturLink Application


International presence

US

FuturLink Technology in more than 50 countries

RussiaNorway

Germany

UK

Ireland

Italia

Hungary

Leetonia

Austria

Greece

Not exhaustive

CANADA


US

Mexico

Colombia

Chile

Argentina

Brazil

South Africa

Australia

Japan

Singapore

Hong-Kong

Arabia Saudi

Egypt

Portugal

Spain

Turquía

France

Kuwait

Dubai

Cyprus

Qatar

Puerto Rico

Customers


Address: 1500 Bank Street, Suite 624Ottawa, ON. K1V 1H8

Telephone: (613) 686-4565


www.capital-consultants-ca.com

www.capitalconsultants.ca

Telephone: (613) 686-4565

Fax: (613) 249-7033

Email: [email protected]

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Capital Consultants Inc Presentation