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CAGNY 2017 RoundupGrowth is dominant in 5 key themesIn February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual conference of the Consumer Analyst Group of New York (CAGNY)
We listened and here is what we heard …
Major themes
Note: 26 CPG companies presenting at CAGNY 2017Source: Deloitte Analysis, 2017
About DeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
Copyright © 2017 Deloitte Development LLC. All rights reserved.
* Emerging themes
FOUR THEMES GAINING EXECUTIVE ATTENTION
GROWTH IS DOMINANT IN 5 KEY THEMES
INNOVATION
M&A
HEALTH & WELLBEING
MARGIN IMPROVEMENT & COST REDUCTION
MARKETING MODEL CHANGE AND INVESTMENT *
GO-TO-MARKET CHANGE
SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE
PREMIUMZIATION & REVENUE MANAGEMENT *
DIGITAL LIFESTYLE & MOBILE
DIVESTITURES & PORTFOLIO OPTIMIZATION
E-COMMERCE/DIRECT-TO-CONSUMER *
DEMOGRAPHIC SHIFTS
EMERGING MARKET GROWTH
DEVELOPED MARKET GROWTH
ORGANIZATIONAL REALIGNMENT (INCL. SSC)
SUSTAINABILITY
SNACKING/AWAY FROM HOME *
ECOSYSTEM & PARTNERSHIPS
SOCIAL RESPONSIBILITY
BIG DATA & ANALYTICS
100%
84%
76%
76%
76%
68%
64%
60%
60%
60%
56%
56%
56%
52%
48%
32%
32%
28%
24%
16%
Percentage difference vs. 2016
-4%
-4%
-3%
Health and wellness, social responsibility and sustainability
Product and service innovation
Businessportfolio optimization
Operational excellence and efficiency
Digitization of the path-to-purchase and last mile
32%
25%
26%
0%
0%
23% 14%
14%
19%
19%
34%
7%
9%
Marketing model change and investment
of companies talked about changes to their marketing model
Shift from linear to digital was the main topic
New innovative ways of engaging with consumers
For example: One leading personal care company presented a new innovative approach to social marketing
Percent of companies covering theme
76%
Premiumization and revenue growth management
of companies talked about premiumization and revenue growth management
Premiumization through mix and innovation
Price realization through pack size and formats
For example: One food company presented new ways to deliver greater price realization
60%
E-commerce/direct-to-consumer
of companies talked about e-commerce/direct-to-consumer
Dedicated teams to build e-Commerce
Both direct-to-consumers and marketplaces (e.g., Amazon/Alibaba)
Exclusive products and offers (e.g., gifting)
For example: Another food company talked about how it is building a dedicated direct-to-consumer business
56%
Snacking/food away from home
of companies talked about snacking/food away from home
>50% of all US eating occasions
3 times per day
New packaging, formats and products
For example: Several companies presented ‘snackable’ version of their traditional products
32%