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What is a minimally viable persona? How can you use buyer persona profiles in your sales, marketing, and other aspects of your business? Learn this and more about ingagements for businesses.
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Ingagements
Buyer Persona ProfilesDevelopment, Application, Testing & Analysis
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Agenda &Format
o Mindset & backgroundo Process & exampleso Advice & action
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Marketers asmatchmakers
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Where arethe nicegirls?
Why isn’t helooking overhere?!
SmarketingExperiments
Learned
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PersonaDevelopment
o What behaviors identify them?
o What motivates them?
o What are their environmental needs?
o What do they respond to?
o What do they need to take the next step?
o How do they gather information?
o How do they make their decisions?
o How do they use their time? #ingagements
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AnxiousAndrea
o Motivated by: learning, understanding,challenges and influencing others.
o Emotional needs: Process and plan foreverything. Control.
o Responds to: directness, authority &opportunity.
o Environmental needs: freedom of choiceand a means to a clear end.
o Gathers info: through third partycredibility and research.
o Makes decisions: quickly- yes or no, notmaybe.
o Uses time: strategically but may runlate because she over plans andunderestimates.
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PracticalApplicationo Sales training/coaching
o Smarketing
o Marketing training/coaching
o Content creation
o Customer service
o Human Resources
o Product/service development#ingagements
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Andrea’sExperience
CONTENT ELEMENTS & STYLEo Simple & clear design
navigation paths.o Use headlines in copy to make
goal oriented statementso Infographics to explain process
& concept diagrams.o CTAs above the fold. #ingagements
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ELEVATOR PITCH:“Guarantee you & your family’s future.”Eliminate the ‘what-ifs’. Know whatoptions you have.
PageAnatomy
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H1- What/ WhyOur approach is timed to meet yourobjectives. The bottom line is that yourresults are guaranteed.
H2-How/ Who
Explore our methodology (process) todiscover how thousands of clients like youhave met their goals.
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
Next step for more info or to take action.
CopyAnatomy
Our approach is timed to meet yourobjectives. The bottom line is that yourresults are guaranteed.
H2-How/ Who
Explore our methodology (process) todiscover how thousands of clients like youhave met their goals.
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
•Persona challenge>action > benefit
Next step for more info or to take action.
#ingagements
@minetmarketingminternetmarketing.com
Why
What
How
Who
H1- What/ Why
ProvenTesting
o Social Posts & Ads
o PPC ads
o Blogs
o Email
o Calls to action
o Landing pages
o A/B tests
o Smarketing closed loopfeedback
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Andrea’sApproach
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SALES APPROACH
o Business-like and to the point.
o Give options; “What if you could…”
o Provide possible challengescenarios; “Is this a factor for you toconsider?”, “I have seen othersstruggle with ABC, will/does that effectyou?”
o Offer likely outcomes. “If you do X,this might happen, or if you do Y, youmay get this.”
PerceptionAnalysis
o Engagement
o Visitor Flow
o In-page analytics
Hubspot
o Sources: Keywords > Contacts > Campaigns
o Calls-to-action: Views-Clicks > Clicks-Submissions
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Actions forAndrea
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GettingHelp
o 30 minute buyerpersona review
o Download excelworksheets
o E-book sneak peek #ingagements
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