The Simpsons - Buyer Persona

BACKGROUND1

IF MARGE AND HOMER SIMPSON WERE BUYERS…MY STORY For those of you who do not read my blog www.wongpinepple.wordpress.com would not know that I am about to complete a 12 week part-time course on digital marketing.

As part of the marking criteria, I am supposed to create a final presentation on the assignment allocated to my group.

In the past 3 months I have been put through hell trying to figure out what is “KEYWORDS” and “BUYER PERSONA” and I am not sure I got it.

Whatever may be the case, I present you Marge and Homer Simpson…

http://www.wongpinepple.wordpress.com/

MARGE SIMPSON2

MARKETING MANAGER – MARGE BACKGROUND:• SME Brand Marketing Manager • Company has limited budget for any

marketing activities • Staff <100; Annual Turnover < $5 Million• Been with the company 5 years after

returning to the job market as a home maker

DEMOGRAPHICS:• Female • 40-50 years old, Married, 3 children, 1 dog • Combined Annual Income of $80,000 half

of which is the husband’s income • Lives in a sub-urban home in need of a

renovation IDENTIFIERS:• Stressed for time; career driven• Juggles many commitments• Caring, understanding and nurturing

towards family• Can be short-tempered as nurturing of 3

children is difficult

MARKETING MANAGER – MARGE

GOALS:• Show ROI on previous year’s marketing so as

to continue marketing efforts this year• Create buy-in for campaign so as to raise

morale and brand imageCHALLENGES:• Budget management, metrics reporting • Learning of change management tactics as

well as new digital marketing knowledge to transition into digital marketing

HOW WE HELP:• Big Influencers show a single comprehensive

view of the stable of influencers that we have measured against interest areas, current social media presence & detailed performance metrics with each new job

• Platform that allows for direct communication between blogger and brand so correspondence & selection criteria can mirror Co’s goal to show ROI


REAL QUOTES:• “We are still very much stuck in

traditional marketing so we need something that is so simple that no training is needed but so far we have found none”.

COMMON OBJECTIONS:• “You are so new- we don’t know

if we can trust you”• “I do not want to have to

manage another system- trying to get my boss & staff onboard is already difficult enough – no more work please”.


MARKETING MESSAGING:• Instant focus group as

bloggers are young adults and relatively more open to start-ups & SMEs.

ELEVATOR PITCH:• There is a ready group of

bloggers to drive the brand awareness of a brand that is relatively unknown.

• Because Big Influencers is a social media platform where sharing and metrics capturing is there, no separate system or extensive training is needed.

HOMER SIMPSON3

AMATEUR BLOGGER– HOMER

BACKGROUND:• Works in a Nuclear Power Plant• Sees himself as humorous and creatively

brilliant with no outlet for expression• Recently found out about blogger and

wonders if he could turn it into a full time job so that he can stay home all day

• LOVES foodDEMOGRAPHICS:• Male• 40-50 years old, Married, 3 children, 1 dog • Combined Annual Income of $80,000 half of

which is the husband’s income • Lives in a sub-urban home in need of a

renovation IDENTIFIERS:• Juggles many commitments but is relatively

stress free• Happy go-lucky• Stable job with a loving family

AMATUER BLOGGER– HOMER

GOALS:• Wants to use his creativity as a money

making opportunity – job transitioning • Fame Fast- leverage on big brands

willing to pay for his humorous insightsCHALLENGES:• Somewhat Technologically proficient

since he is working in a nuclear plant, but will need some training on how to create an interesting blog detailing his daily adventures

HOW WE HELP:• Big Influencers has a stable of brand

owners and seasoned bloggers who will give insights to up and coming bloggers like Homer on how to go about in starting a money-making, award winning blog


REAL QUOTES:• “I am smart and creative but

lazy- this better be too much work”.

COMMON OBJECTIONS:• “You are so new- we don’t know

if we can trust you”• “My wife will hate me quitting

my job so this must be something she she’s the benefits of”.


MARKETING MESSAGING:• We will assist you in

building your online persona while giving you the tools to curate your insights and turn it into cash

ELEVATOR PITCH:• Because everything

happens on our platform – the storytelling process, to tracking of your blogging frequency, performance and how much you are paid each sponsored post; you don’t have to do all the grunt work, we have already done it for you.

THE AUTHOR -SOON-TO-BE TORTURED FULL-TIME STUDENT -TOOK DIGITAL MARKETING COURSE ON A WHI@[email protected]

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