[BUS30104]

PROJECT1: BUSINESS PLAN PRESENTATION

Group Members: Zulkarnain Richard Firzana Hasmi Jezdmeen Julaiman Alice Wansa

DESIGN LOGO

BUSINESS BACKGROUND

OUR BUSINESS

• Provides homestay services

• Located in KL Sentral

• Walking distance from Sentral Station where six rail networks converge.

• 24 hour booking cancellation

REASONS

• To provide a convenient place with an affordable price

REASONS • To be able to immerse ourselves in different cultures &

backgrounds

MARKET ANALYSIS

TARGET MARKET

STUDENTS EVENTS TOURIST BUSINESS

POTENTIAL COMPETITORS

STRENGTHS

• Strategic Location

• Flexible Room Price

• Fully Furnished

• Strong Wifi

OPPORTUNITIES

• Firsthand connection with the guests

• Widen the company’s influence

WEAKNESSES

• Guests have to reserve the rooms in advance

• Registration with the security guard’s before entering the condominium

THREATS

• People may prefer traditional hotels

• Seek for other B&B or hostels

SWOT ANALYSIS

MARKETING STRATEGIES

• Pick up service from KLIA to the B&B

• Housekeeping

• Car rentals

• Food delivery

• Utilities & In-house facilities provided

SERVICE BENEFITS

SALES STRATEGIES • Customers can obtain our service through the web and

on their phone

ROOM RATES

NORMAL BEDROOM( 2 UNITS)

• WEEKDAYS = RM270

• WEEKENDS = RM300

• PEAK SEASONS = RM350

SUITES( 2 UNITS)

• WEEKDAYS = RM300

• WEEKENDS = RM370

• PEAK SEASONS = RM400

DELUXE ( 1 UNIT)

• WEEKDAYS = RM400

• WEEKENDS = RM470

• PEAK SEASONS = RM500

ADVERTISING

PROMOTIONAL OFFERS

MANAGEMENT STRATEGIES

COMPANY STRUCTUREPartnership

Reasons:

1. Business expands in the form of a partnership.

2. The financial burden is spread.

3. A continuity of service can be provided.

4. If one partner is absent, one of the other co-partners can take on the extra workload.

5. Double our resources and the ability to reach customers.

6. Provide for a wider skill base, complementary experience and know how.

JOB TITLES & ROLES

JOB TITLES & ROLES

1. Setting up reservations 2. Checking guests in and out 3. Greet the guests and host 4. Maintain a business and food

service license, as well as liability and property insurance and complying with fire regulations.

Founder/ Concierge Manager

1. Manage the financial and administrative tasks necessary to keep the bed-and-breakfast running.

2. Maintaining client files, paying bills and taxes, setting pricing for the services and creating a financial plan.

3. Answering questions and complaints from guests.

4. Plans out the team’s schedule.

JOB TITLES & ROLES

Sales & Marketing Bookkeeping / Financial Records

1. Creating a marketing plan to bring guests into the B&B

2. Provide a full-service user friendly website that allows visitors to view the B&B

3. Provides information on regional activities

4. Advertising and Promotion

1. Manage payroll for employees. 2. Keep track on financial records,

customer records and the outflow of cash

3. Revenue on business expenses 4. Paying bills and taxes 5. Creating a monthly expense record

LOW & MID-LEVEL EMPLOYEE

3 Cleaner/Housekeeping and Laundry

2 Maintenance

1 Chef

1 Server

FINANCIAL PLAN

FUNDING REQUIREMENTS

• NO LOANS FULLY FUNDED BY ARRA SDN. BHD. CAPITAL GIVEN = RM800K

• Amount capital spent = RM400k (Amenities, Legal Documents & Utilities)

PROFIT FIGURES

PRICE RATE PER ROOM (5 UNITS)

1. NORMAL BEDROOM ( 2 UNITS) • WEEKDAYS = RM270 • WEEKENDS = RM300

2. SUITE (2 UNITS) • WEEKDAYS = RM300 • WEEKENDS = RM370 • PEAK SEASONS = RM400

3. DELUXE ( 1 UNIT) • WEEKDAYS = RM400 • WEEKENDS = RM470 • PEAK SEASONS = RM500

INCOME PER MONTH RM42, 000

*FORECAST ANNUAL INCOME RM504, 000

*FORECAST FOR THE NEXT 3 YEARS RM1, 215, 000

PROFIT FIGURES

INCOME PER MONTH RM42, 000

Insurance = RM5, 000 GST = RM150 Bills = RM500 Maintenance = RM417 Liability Loss = RM 6, 067

TOTAL PROFIT PER MONTH = RM 35, 933

DIVIDING PROFIT Cleaner/ Housekeeping & Laundry = RM560 x 3 = RM1680 Maintenance = RM208.50 x 2 = RM417 Chef = RM2240 x 2 = RM4480 Server = RM1120 x 1 = RM1120

LOW LEVEL EMPLOYEE = RM7, 697

MID LEVEL EMPLOYEES = RM3,500 x 4 = RM14, 000

MID & LOW LEVEL EMPLOYEES = RM21, 697

PARTNERSHIP WITH AIRB&B AIR B&B = 5% FOR EVERY RESERVATION MADE = EX: RM711.80

REMAINING = RM13, 524.20

FORECAST PROFITFORECAST PROFIT TOTAL AMOUNT OF PROFIT IN THE 1ST YEAR = RM35, 933 x 12 MONTHS = RM431, 196

TARGETED TOTAL AMOUNT OF PROFIT FOR THE NEXT 3 YEARS = RM431, 196 x 3 = RM1, 293, 588

CONCLUSION

1. To maintain a good relationship between current and new customers

2. Making the B&B internationally recognised

3. Increase our skill in management

REFERENCES

1. What Niche Market Does Your Bed & Breakfast Target? - The B&B Team. (n.d.). Retrieved March 15, 2016, from http://bbteam.com/2010/04/09/what-niche-market-does-your-bed-breakfast-target/

2. Getting ready to create a marketing plan? (n.d.). Retrieved March 15, 2016, from http://www.mplans.com/bed_breakfast_marketing_plan/marketing_strategy_fc.php

3. Getting ready to create a marketing plan? (n.d.). Retrieved March 15, 2016, from http://www.mplans.com/bed_breakfast_marketing_plan/marketing_strategy_fc.php

4. Bed & Breakfast Owner Job Description. (n.d.). Retrieved March 15, 2016, from http://everydaylife.globalpost.com/bed-breakfast-owner-job-description-4279.html

5. 12 Great Reasons for Business Partnership | Patty Soffer. (n.d.). Retrieved March 15, 2016, from http://pattysoffer.com/12-great-reasons-for-business-partnership/

6. Startups.co.uk: Starting a business advice and business ideas. (n.d.). Retrieved March 15, 2016, from http://startups.co.uk/forming-a-partnership-the-pros-and-cons/