Business Plan (Hotel)

Paradise Holiday VillaKowshick Ahmed

Paradise Holiday Villa

Why This Hotel Business?

International Market Position.

Variety of Tourist Destinationa.

Place-Capital of the Country.

No Other Hotel’s Nearby.

In 2012 17Million Tourist Visits That Area.


Better Environment For Tourist to Stay.

Area Based on Tourist Spots.

Include Inbound Tourism.

Tailor Made Tourist.

Providing Better Facilities Than Others.

Why This Business Will Work ?


Our Objectives & Mission

OBJECTIVES

Getting 10% Market Share By 2nd Year.

Creating 1,000 Jobs .

2-3 Branches by 5 Years.

Increase 35% Profit by 2nd Year.

MISSION

State-of-the-Art Living.

Rapid Advanced Technology.

Employee Satisfaction

Higher Customer Satisfaction.


Target Market

If we take a look in 2012 statistics then it will be easy for us to fix our target in market;

• Tourist (National/International – 42%• Family Tourist – 35%• Single Parents – 21%• Other/Student – 2%

Source- The daily Star (Bangladesh)http://www.thedailystar.net/


http://www.thedailystar.net/

http://www.thedailystar.net/

Target Market For Paradise Holiday Villa

Tourist (Gender, Sex)

Family (With Children)

Single Parents (50-60 Years)

Students (20-30 Years)

Ordinary Customers;

Cultural Tourist.

Adventure Tourist.

Religious Tourist.


Our Competitors

35% Share

Hotel De Meridian.

20% Share

Richmond Hotel Suite.

18% Share

Hotel Pacific Dhaka.

15% Share

Tropical Daisy.

10% Share

The Westin Hotel Dhaka.


Strategy For Our Competitors

•Ensuring Higher level of Service to Create Brand loyalty.

•Better Promotion Activities.

•Fair and Responsible Price.

•Building better relationship with customers.

•Providing best Quality Service.

•Maintaining corporate social responsibilities.

Para

dise

Hol

iday

Vill

a

• Porter’s Five Forces Refer To Business

Our USP [Unique Selling Product]

Discount For

StudentsOnline Selling

Seasonal Selling

Gift Voucher


HRM Plan For Paradise Holiday Villa

Senior Manager (HRM)

Assistant Manager (HRM) [2]

Managing Director

Officer Recruiter [3]

System Coordinator [2]

Auditor

Internal Auditor [1]

Audit Assistants [3]

Assistant Officer & Super visor


Management HRM Plan

Hotel Keeping & Other HRM Plan

Executive Supervisor

Hotel Boy [10] Laundry Boy[3]

Floor Supervisor [2]

Chef

Assistants Chef [5] Cleaner [12] Waiter [2]

Assistants

Financial Sources For PHV

Personal Saving

Working capital

Selling Assets

Loans From FnF


Internal Sources

Mortgage

Loans From Bank

Retained Profit

Grand's

Venture Capital

External Sources

Finance I Will Choose & Why


Personal Saving.

Loans From Bank.

Expenses OF PHV

ITEM January December

Market Stall 20.000 34,000

Cash Balance B/FWB 30,500 ---

TOTAL INCOME 50,500 34,000

EXPENDITURE

Food & Beverage 4,000 5,000

Advertising 3,500 2,000

Admin & Expenses 1,500 pp 1,500pp

HRM Department 2,000pp 2,000pp

Bank Loan Repayment 7,500 7,500

Insurance 5,00 5,00

Equipment For Room 8,00 1,200

Rent Property 1,300 1,300

Kitchen+Waiter+Staffs 1,700pp 1,700pp

NET INCOME 29,800 35,700

Financial Growth of PHV


Expected Years(Sales per Year)

January June December

2018 29,800 35,300 33,400

2019 35,000 45,200 55,000

2020 50,000 53,000 67,200

2021 67,000 70,850 75,920

2022 72,000 78,000 80,500

If We Need Finance ?

Partner FnF (35% Share).

Loans From Bank.

Sell Market Share (10%).

Paradise Holid

ay Villa


What’s Your Thinking ?

Positive Site’s For Investor’sRisk Free Business.

International Tourist Spot.

Financial Growth In First Year.

Profitable Business.

Negative Site’s For InvestorsOnly 20% Market Share.

Profit 20-80.