BLUEBIRD HOTEL AND TOURISM LIMITED124, Coxs Bazar, Airport Road

Chittagong, Bangladesh

This business plan has been submitted on a confidential basis.

On this business plan we hope that we have made a fruitful business and it would be successful.

TABLE OF CONTENTSPage no

01. Summary of the total business plan02

02. Total Quality Management plan (TQM)02

03. Executive Summary

04

04. Market research on hotel and tourism05

05. Financial Plan07

06. Marketing plan (Advertising & any other marketing)10

07. Insurance Plan12

08. Appendix12

09. Bibliography14

01. Summary of the total business plan:BLUEBIRD Hotel & Tourism Ltd will be formed in this year. It would be organized by a highly knowledgeable and expert. The strategic business plan created by Marshall Hotels & Resorts, Inc. for each hotel is the property's blueprint for success. This carefully thought out plan includes a realistic operating budget, a capital improvement budget and a sales and marketing plan. All such budgets and plans are consistent with current franchise and local market requirements; they must be approved by ownership before implementation.

02. Total Quality Management plan:Types of Business Subject to the Act Hotels and Resort

Apartments, Condominiums, and Villas

Guest houses, lodges, and Inns

Community based tourist establishments

Campsites

Live-aboard vessels

Religious, educational, and research facilities

Administrators of the Act The Registrar, under the general directions of Bangladesh Tourism Board

Any person whom the Registrar find fit to discharges his powers conferred to him by this act either specifically or generally

The office of the Registrar is located at Level 1, 84 taghon opposite of PM office, Dhaka Bangladesh. Telephone number: 9140790.

Registering a Facility Every prospective accommodation facility must be registered before the beginning of construction with the Registrar

Those who apply must attach all documents requested by the ROH (Registrar of Hotels and Tourist Accommodation)

Failure to comply with the minimum standards/ROH directives may lead to refusal of registration

Fees: Registration fee $1000.00 only(non refundable) + License fees $500.00 only per room or unit

License expires 31st December of each year

License is not transferable

License must be displayed in a conspicuous place

Minimum Standards Building and planning approval from the appropriate authority for permission to build or construct

License issued under the appropriate authority

Fire safety precaution approved by the Chief Fire Officer of the Belize Fire Department

A high degree of general safety and cleanliness in respect of the facility as approved by the Public Health Department

A copy of common tariff in all rooms

Hotel's Responsibilities Inform the office of ROH of change of management /owner

Reapply on a yearly basis

Display all accommodation rates, exclusive of taxes

Ensure payment of accommodation taxes by due date

Keep book of accounts on premises

Submitting and properly filling out in its entirety the monthly tax returns and guest registration forms

Register all guests

Allow the Registrar/representatives to inspect property and conduct audits on all records during reasonable hours

Maintain minimum standards

Distribute to the employees all service charge monies collected

Hotel's Liability to Guest Property

Goods lost, stolen, or damaged hotel responsible for up to BZ $2,000.00

When taking guest goods for safe keeping, written declaration must be done stating the value of the goods. Goods can be inspected and declaration signed by both parties.

For room safety deposit boxes hotel responsible for max of BZ$2,000.00Hotel has the right to refuse safe keeping of goods if it is more than BZ$5,000.00 in value. For it to apply (s)he must display in a noticeable place.

Property can auction goods for outstanding arrears in relation to accommodation.

Goods must have been in proprietors custody for at least 6 weeks while the debt was outstanding before auction. This must be gazette at least a month before the sale and have description of goods, name of owner, date, place, and time of sale

Powers of the Registrar Inspect property and all accounting records

Request for additional information as may be necessary

Collect accommodation tax and issue assessments

Suspend, cancel, or prohibit the registration and licensing of properties for various infractions

03. Executive Summary:

The following table list the member of management team of RAMAR hotel & tourism Limited. They have the total responsibility as well as employment prior to organization.

Team MemberExperience (If any)

01. Rezaul HasanLot of experience about tourism

02.H M Shariar Khan 5 years experience on a tourism firm

03. Md. Mahabubul Alam ImranLot of experience about Hotel Management

04. Md. Nazrul Islam15 years experience about Marketing

05. Md. Rayhan Sajib

10 years experience about Business Plan

Rezaul Hasan: Mr. Hasan is currently enrolled at Asian University Of Bangladesh in the undergraduate program seeking his degree in business administration. He is highly experienced in managing hotel &tourism sector. He worked in hotel sonar gone at Dhaka up to eight years. During his time hotel sonar gone has taken high respect ion. He has two experiences with a greeting card company handling orders for invitation and announcement. Md. Nazrul Islam: Mr. Islam is presently studied at Asian University Of Bangladesh under business administration .she has a vocational degree in sales marketing. His experience in marketing nearly four years. She also has some ability on budget control, contract negotiations, and customer contact. She has also prepared major presentation materials for potential customers. Md Mahabubul Alam Imran: Mr. Imran is currently studying at Asian University Of Bangladesh under hotel and tourism sector. He has five years experience on a tourism firm. He has also a diploma course on hotel management. He worked in a foreign tourist farm for few months .he maintained their guiding system. During his region the farm had a good reputation on guiding. H M Shariar Khan: Mr. Islam is currently studying at Asian University Of Bangladesh under hotel and tourism sector. He has Lot of experience about Hotel Management. He worked in Bangladesh Hotel & Management for two years has good reputation in his job.

Md. Rayhan Sajib: Mr. Sajib is currently studying at Asian University Of Bangladesh under Human Resource Management. He has 10 years experience about Business Plan. He worked in ICAB as a plan maker. He is good idea maker.

04. Hotel & TourismMarket research, business trends & statistics analysis, & business development supportGet market research, industry analysis, corporate profiles, and decision makers in one resource! With Plunkett's Travel, Airline, Hotel & Tourism Industry data you get the competitive intelligence you need to fully understand business trends, technologies, markets, finances and the leading companies. And, you can export mailing lists of companies and executives

Tourism Marketing in Developing countries: a study of Bangladesh

Tourism has become a very important and dynamic sector both in the world economy

And particular in the developing countries. Its growth affects not only the activitiesDirectly linked to tourism but also other sectors. Tourism is already an important

sector in some developing countries and will become so for others. Developing

countries have been fast growing in tourism industry terms in the world over the last

decade. Tourism is one of the most important sectors in a large number of developing

countries. Increases in economic growth, disposable income and leisure time, political

stability, and aggressive tourism campaigns, among others factors, have fuelled the

significant growth of tourism. Developing countries have some common

characteristics, such as extreme poverty and widespread conflict (including civil war

and ethnic clashes), extensive political corruption, lack of political and social stability,

human resource weakness (human assets index, nutrition, health, education and adult

literacy), and economic vulnerability. Bangladesh is a developing country in Asia,

holding high potentiality for tourism. Bangladesh Parjatan Corporation (BPC) playsan important role for the development of tourism. For a long time, Bangladesh has been an attractive destination for tourists. But at present, its position is not significant

in terms of the international tourism market. The overall objective of this research is

to identify the issues and challenges in tourism marketing facing Bangladesh.

Corporations: Chittagong has experienced significant growth in the area of hotel & tourism business. Several industries has provided several facility. Tourist of foreign and local are our main clients so we need to attract them by organizing seminars, advertise on online, parties, bill board etc. We also advertise by the help of our foreign embassy and by the help of our employer and the client.

Future Brides and grooms: In the hotel side we try to attract all ages people on the other hand tourism target to attract the couple and youths generation. We will present them with a comprehensive plan and price forecast for all the services they will require. Our main target is future to focus our countries tourist sector in all over the world. We will also provide some packages system for the benefit of the tourist specially foreigners.Market Size: The market size of our target is to cover all the Bangladesh and Europe and American countries. Our target is to capture at lest five thousand foreign tourist in a year.

05. Financial plan:Riverview Hotel:This sample marketing plan was created with Marketing Plan Pro software.

Situation Analysis

The 'Exclusive Business Hotels of the World' groupis theninth largest International Hotel chain in the world, with over 320 wholly owned and managed properties. The groupspecializes in occupying strategic, inner city locations and serving primarily corporate clients.

The properties range from three to five star plus categories, and include the following brands: River Inns (3*), River Post Houses (4*), and Riverview Hotels (5*+). The group has a high instance of repeat business across all its brands, particularly the Riverview Hotels properties, which account for 68% of total revenue across the group.

The Riverview Hotel, Motown, is dependent on annually contracted clients from the travel trade, automotiveand IT sectors with guaranteed room nights per year. This area of business accounts for 70% of the property's revenue.

The current market is somewhat depressed, due tothe economic downturn and restrictions being made on corporate travel within the U.S. This threat to the critical corporate sector could be considered as short to medium term, as indications of a return to business travel are observed. Riverview Hotel, Notown, must continue to focus on delivering an exemplary business service, at affordable rates, in order to develop the customer relationship beyond one stay.

Competitive room rates have been cut dramatically in order to attract contract clients over the next 10-12 month period. The Riverview Hotel's survival in the current environment will be dependent on repeat corporate contract business andcustomer loyalty to the brand. The brand must thereforecontinue todeliver on its promise and values.

Market Needs

The Riverview Hotel offers value and benefits to our clients, over and above the standard of our facilities and affordable rates. We seek to provide our guests with an exemplarypersonal service, and level of recognition that they have come to rely upon. We provide our guest with a luxurious, relaxed environment within which to conduct their business.

An environment which they cannot find at our larger more impersonal competitors. Our guests need to know that they can develop a relationship with the hotel that will ensure efficiency, value for theirmoney and reliability in supplying them with the support they need, when they need it. The Riverview Hotel operates in a city with a very strong sense of community, and we want to stay an integral part of that community.

The Market

The Riverview Hotel is a boutique 5*+ hotel comprising 35 luxury guest rooms and specializing in servicing business and corporate clients. It serves the businesscommunity, and visiting business traveler, in the city of Motown USA.

Our key clients are contracted corporate clients originating from both international and domesticmarkets from within the travel trade, automotiveand IT segments. The strategic location of the property is key to its success in these areas due to the proximity of the Exhibition Halls, Overall Motorsand Silicone Hill, USA.

Key to our business success is the level of customer loyalty and repeatbusiness we receive on an annual basis. We offer our guests the most up-to-date technical business facilities, both inside the rooms and within the hotel's conference facilities.

Our guests feel that they can conduct their business from within a less austere atmosphere than can be experienced in our competitive properties, where there is less personal recognition. They appreciate being called by name when they arrive, and having staff remember their specific requirements, time and again. This is key in developing the relationship beyond an initial stay and evidences our added value in relation to competitive properties in the vicinity.

Market Analysis

20052006200720082009

Potential CustomersGrowthCAGR

Travel7%1,0001,0711,1471,2281,3157.09%

IT Industry8%1,2001,2961,4001,5121,6338.01%

Automotive10%1,5001,6431,7991,9702,1579.51%

Total8.38%3,7004,0104,3464,7105,1058.38%

Market Demographics

06. Advertising and Promotion

BLUEBIRD HOTEL & TOURISM Ltd124, Coxs Bazar, Airport RoadChittagong, Bangladesh

07. Insurance Plan: By signing a management agreement with BLUEBIRD HOTEL AND TOURISM LIMITED, a hotel becomes eligible to participate in the Group's property and casualty insurance program. As the owner of the Quality Suites Baton Rouge learned recently, the savings can be significant. Prior to engaging Marshall Hotels & Resorts, Inc. in January, 1996, the hotel paid annual premiums of $60,419. Through the Marshall Hotels & Resorts, Inc. program, annual insurance costs were trimmed 61 percent to $23,467, while improving the overall coverage. Very competitive rates are available to new hotel clients that do not possess unusual risk characteristics.08. Appendix:Yahoo! User Reviews

Reviews for Hotel Bluebird: 38 AVERAGE OVERALL RATING

SERVICE (3.5)

CLEANLINESS (3.5)

LOCATION (4.5)

VALUE (3)

USER RATING

Seagull The best

By Farhana, 4/21/12

We're missing you very much, our time spent in Seagull last march, was incredibly pleasant and interesting, thanks to everyone who worked hard to make us that happy! Hope to be back soon Thank you seagull for beautiful holiday. you are the best

Was this review helpful? (Yes No) Report a problem1 of 2 Yahoo! Users found this review helpful

SERVICE (5)

CLEANLINESS (5)

LOCATION (5)

VALUE (5)

USER RATING

"very nice hotel in a very nice city.

By A Yahoo! Contributor, 11/26/11

In a perfect position, very close to beach, the hotel have all what you need. Is clean, is cheap and have a very friendly staff.The breakfast is good.Our room had a fantastic view.I wouldn't hesitate to stay here again.

Was this review helpful? (Yes No) Report a problem0 of 1 Yahoo! Users found this review helpful

SERVICE (5)

CLEANLINESS (5)

LOCATION (5)

VALUE (5)

Comfortable beach hotel in the city

By R S, 11/25/11

I was on an all inclusive holiday with my sister. Seagull Hotel has an ideal location. The hotel facilities are truly superb and the food also testy. There are 2 wings to the hotel and we were lucky to get a sea view room. A lot of places to walk in the evening and relax, the room was comfortable and had a great view, housekeeping staff are acceptable, location is unique, swimming pools is great, Entertainment was very good I am a regular guest and each time I visit the hotel I find it different.

Was this review helpful? (Yes No) Report a problem1 of 2 Yahoo! Users found this review helpful

SERVICE (5)

CLEANLINESS (5)

LOCATION (5)

VALUE (5)

09. Bibliography:Hotels and Tourist Accommodation Act Chapter 285, Revised Edition 2003 showing the substantive Laws as at 31st May 2003Coxs Bazar Seagull Hotel & Management information

http://www.marshallhotels.com http://www.google.com/http://www.yahoo.com/