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This presentation demonstrates how the Business Model Canvas work and how to use it
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Cloverhill ConsultingThe future is developing…
Shaun B. Brailsford
T:: +44 (0)779 206 2662 E:: [email protected]:: Shaun.Brailsford
Business Model Canvas: BMC
Part I
Understanding & using the canvas
Business Model Canvas: BMC
Menu
Efficiency & Value
9 building Blocks
Using the Canvas
KP KA VP
CR CS
KR CH
C£ R£
efficiency value
Business Model Canvas: BMC
3
CS – Customer Segments
VP – Value proposition
CH – Channels
CR – Customer Relationships
Business Model Canvas: BMC
Value creating blocks
R$ – Revenue Streams
KR – Key Resources
KA – Key Activities
CR – Key Partnerships
C£ - Cost Structure
Business Model Canvas: BMC
Efficiency blocks
CR
CSVP
RSC$
KP KA
KR
CH
Business Model Canvas: BMC
9 Building Blocks
CR
CSVP
RS
CH
Business model canvas: BMC
9 Building Blocks
Customer Segments
For whom are you creating value?
Do you have more than one customer segment?
Who are your most important customers?
What do they want you to do?
CR
CSVP
RS
CH
Business model canvas: BMC
9 Building Blocks
Channels to Market
How do your customers want want to be reached?
How are you reaching them now?
Which is the most cost efficient way?
What are the interaction points?
CR
CSVP
RS
CH
Business Model Canvas: BMC
9 Building Blocks
Customer Relationships
What relationship are you establishing with each CS?
What kind of relationship do they expect?
What is the cost of that relationship?
How are they integrated with the rest of your business model?
CR
CSVP
RS
CH
Business Model Canvas: BMC
9 Building Blocks
Value Proposition
Which one of our customers problems are you solving?
What is your offer?
How will they benefit?
Is this the same for each CS?
CR
CSVP
RS
CH
Business Model Canvas: BMC
9 Building Blocks
Revenue Streams
What are your customers willing to pay for ?
What do they currently?
What form of payment are they intending to use?
Are you using transactional or recurring revenue?
How many RS do you have ?
C$
KP KA
KR
Business Model Canvas: BMC
9 Building Blocks
Key Resources
What resources does your VP require?
What assets are essential to your business model?
C$
KP KA
KR
Business Model Canvas: BMC
9 Building Blocks
Key Activities
What activities do you need to perform well in your business model?
What Key Activities are critical?
What Key Activities does your VP require?
C$
KP KA
KR
Business Model Canvas: BMC
9 Building Blocks
Key Partnerships
Who are your Key Partners?
Who are your key Suppliers?
What Key Activities do they perform?
How can your partners and suppliers leverage your model in the market?
Who do you need to rely on?
C$
KP KA
KR
Business Model Canvas: BMC
9 Building Blocks
Cost Structure
What costs are inherent in your business?
What is your cost structure?
What key elements drive your costs?
16
Business Model Canvas: BMC
9 Building Blocks
The Workshop
Map your business model using the Business Model Canvas
17
Business Model Canvas: BMC
9 Building Blocks
The Workshop
Map your business model using the Business Model Canvas
You will needPoster size
Business Model
Canvas
Pens& Markers
Post it
notes
Lots of
them!
KP KA VP
CR CS
KR CH
C£ R£
18
Business Model Canvas: BMC
9 Building Blocks
KP KA VP
CR CS
KR CH
C£ R£
19
Business Model Canvas: BMC
9 Building Blocks
your key
suppliers
Write it
down
on a
sticky
note
& stick them on
your Canvas
Ideas
Key Partn
ers
Ideas
IdeasIdeas
Ideas
Ideas
Ideas
Ideas
IdeasIdeas
Ideas
Ideas
20
Business Model canvas: BMC
9 Building Blocks
For a Poster Size Business Model Canvas
Visitwww.businessmodelgeneration.com
Cloverhill Consulting The future is developing…
Shaun B. Brailsford
T:: +44 (0)779 206 2662 E:: [email protected]:: Shaun.Brailsford
Business Model Canvas: BMC
