Business Model Canvas Introduction

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business model

canvasan introduction


Good ideas need good strategy to realize their potential.REID HOFFMAN

FOUNDER, LINKEDIN


what’s a startup?


A startup is an

organization formed to

search for a repeatable

and scalable

business model.

STEVE BLANK

SERIAL ENTREPRENEUR & AUTHOR


what’s a business model?

get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014

business model?


ends up here…


…or here


a business model describes the rationale of how an organization creates, delivers and captures value

Business Model GenerationAlexander Osterwalder & Yves Pigneur



sketch ideas lab test road test



CS Customer Segments

for whom are we creating value?who are our most important customers?

different groups of people or organizations

an enterprise aims to reach and serve


VP Value Propositions

what value do we deliver to the customer?which one of our customer’s problems are we helping to solve?which customer needs are we satisfying?what bundles of products and services are we offering to each customer segment?

bundles of products and services that create value for a specific customer segment


CH Channels

through which channels do our customer segments want to be reached?how can we reach them?which ones will work best?which ones are most cost effective?how are we integrating them with customer routines?

how a companycommunicates with andreaches its customersegments to deliver avalue proposition


CR Customer Relationships

what types of relationships does each of our customer segments expect us to establish and maintain with them?which ones have we established?how costly are they?how can they integrate with our business model?

the types of relationships a company establishes with specific customer segments


RS Revenue Streams

for what value are customers really willing to pay?for what do they currently pay?how are they currently paying?how would they prefer to pay?

the cash a company generates from each

customer segment


KR Key Resources

what key resources do our value propositions require?our distribution channels?customer relationships?revenue streams?

the most important assets required to make the business model work


KA Key Activities

what key activities do our value propositions require?our distribution channels?customer relationships?revenue streams?

the most important things a company must do to make its business

model work


KP Key Partnerships

who are our key partners?who are our key suppliers?which key resources are we acquiring from partners?which key activities do partners perform?

the network ofsuppliers and partners that make the business model work


C$ Cost Structure

what are the most important costs inherent in your business model?which key resources are most expensive?which key assets are most expensive?

all costs incurredto operate a business model


CS Customer SegmentsAn organization serves one or several Customer Segments

VP Value PropositionsIt seeks to solve customer problems and satisfy customer needs with Value Propositions

CH ChannelsValue Propositions are delivered to customers through communication, distribution and sales Channels

CR Customer RelationshipsCustomer Relationships are established and maintained with each Customer Segment

RS Revenue StreamsRevenue Streams result from Value Propositions successfully offered to Customer Segments

KR Key ResourcesKey Resources are the assets required to offer and deliver the previous elements…

KA Key Activities…by performing a number of Key Activities

KP Key PartnershipsSome activities are outsourced and some resources are acquired outside the enterprise

C$ Cost StructureThe business model elements result in the cost structure


Source: Business Model Foundry


creates a common language


plan


verify


iterate



plan

verify

iterate

build

measure

grow


get out of the building



usetheinfoyouhave



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keep ideas movable


tell a story



share


I’m as proud of

what we don’t do

as I am of what

we do.

STEVE JOBS

CO-FOUNDER, APPLE



Business Model GenerationAlexander Osterwalder & Yves Pigneur

www.businessmodelgeneration.com



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