Business model 2014 conc

Entrepreneurship @ TBS 2014

Wai Chamornmarn

Business model



Value proposition




Develop a customer value proposition

•  Economic value ………..Price •  Functional value………..Solution •  Emotional value…………Experience •  Symbolic value………….Meaning



Business model



Holistic view of business model





Business model


Example business models over the years

•  The open business model •  The subscription business model •  The razor and blades business model

(bait and hook) •  The pyramid scheme business model •  The

multi-level marketing business model •  The network effects business model •  The monopolistic business model •  The cutting out the middleman model •  The auction business model •  The online auction business model •  The bricks and clicks business model

•  The loyalty business models •  The Collective business models •  The

industrialization of services business model

•  The servitization of products business model

•  The low-cost carrier business model •  The online content business model •  The freemium business model •  The premium business model •  The direct sales model •  The professional open-source model •  Various distribution business models

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Business model Component


Business Model : Element


Business Model : Element



Disruptive Business model






Business model canvas





Business architecture



Sketching and Design


Case: UNIQLO





Business Model Workshop





Case: SKYPE


Business model : SKYPE


Case: Apple




Cappuccino milk


Case: Apple


A game changing Business model


BREAK


Business model Innovation




Opportunity Space


Business Model Innovation


10 types of Innovation










Disrupter and Response




Consumer Services: Rental Car


Case: Bank of America


Bank of America


Case: Airline


Airline


Three Platform Business Models


Business Model Innovation Map


Business Model Innovation Map


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