Cut Through the NoiseUsing Social Media to Grow Business

How Are Small Businesses Using Social Media?

Source: http://mashable.com/2010/03/02/small-business-stats/

Business Necessity?•90% of people trust recommendations on Facebook•List your business on Facebook•Post fresh and relevant content on a consistent basis•Create landing pages to lure in new fans•Participate in ongoing conversations•What are your competitors doing?•Create a “Deal” or an “Offer”•Get your Facebook users to “Check-In” at your location (PR Engine)•Add images and personalize your business page•Drive website visitors to your Facebook page (Social Plug-ins)

Vital Business

Information

Geo-Targeted Keywords

Stagger Your Posts

Add Value Added Content

Get Recommendations

Interact

Facebook Insights (Analytics)

Business Benefits Of Linked-In

•Search Engine Positioning & Optimization in LinkedIn•Prospecting: Identifying the right people at a customer or prospect•Receiving introductions or referrals to prospects•Make yourself be perceived as an expert•Getting notifications when someone changes jobs•Create or be part of a group on LinkedIn•Add Events•Polls on LinkedIn•Advertising on LinkedIn•Integrate other 3rd party Social Media RSS feeds•Add presentations to showcase your product/service•Public Relations

Basic ProfileUse Appropriate Keywords and Phrases in Your Heading

and Title

Skill Set

Tag Your Skills and Expertise

Sales Collateral

Power Points Presentations to your profile

Corporate Profile

Groups• Join Relevant Groups• Become an active member• Refer other businesses• Network within the

groups• Monitor & respond• Prospect• Best method for finding

new business on Linked-In

Prospecting

Introductions

•Twitter is currently growing faster than Facebook in the US (eMarketer)

•End of 2011, Facebook = 133 million US users

•End of 2011 Twitter = 24 million US users.

•By the end of 2014, eMarketer predicts that Twitter will reach 37.6 million by 2014.

• Let’s talk about tools to use…and how to use them.

How Businesses Use Twitter

• Direct: Marketing & Public Relations channel, much like their corporate blogs, press releases, Facebook.

• Indirect: Companies let their employees tweet.• Listeners: Using search tools like search.twitter.com or

desktop applications like TweetDeck & HootSuite are easy ways to keep track of what's being said about the company.

• Competitive Research: See what your competition is up to, look at promotions, partnerships, opportunities.

Search.Twitter.com

Prospecting

Brand Research

Competitive Research

The Pinterest User• Over 10 Million Users• 28% of Pinterest users have a household income of

$100,000+ or greater.• Average time spent on Pinterest per day is 15.8 minutes

vs. 12 minutes spent on Facebook.• 50% of Pinterest users have children.• Roughly 62% are females and 32% are male.• The average age of a Pinterest user falls between 24 and

44. (Source: Mashable)

What Is Pinterest?• Pinterest users can upload, save, sort and manage images (a.k.a. Pins)• Pinboards are generally themed so that pins can easily be organized• Pinterest acts as a personalized media platform, whereby your own

content as well as anyone else's uploaded pins can be browsed on the main page.

• Users save their favorite pins to one of their own boards using the “Pin It” button .

• Most popular categories: Food & drink, DIY, crafts, and women's apparel.Commerce• Fashion e-commerce website Boticca use Pinterest as a virtual storefront

for driving customers to their website. Users inbound from Pinterest spent $180 compared with $85 spent from users coming from Facebook.

(source: Wikipedia)

Midtown Jewelers

Repins: People take one of your images and repin it to one of their boards

Like: People “Like” an image – promotes your image

Pin an image from your website so your URL will show / redirect user to your website

Google Analytics

Google Analytics – Social Tab

Questions?