Project 1- Business Plan Presentation

1. Lum Si Chu (0319502) 2. Canisius Bong (0318914) 3. Chee Wei Shan (0319572) 4. Alan Koo (0318757)

Problems:• Tired of drinking the same things. • Not interested to can drinks anymore. • Expensive fruit juice. • Hot weather in campus.

SIGHHHHH…..

Business background:

Market Analysis:Location :

Taylor’s University Lakeside Campus

Targeted Customers• Students of Taylor’s University Lakeside

Campus

• Staffs in Campus

• Visitors from outside

WHY??• As there are more than 14,000 students in Taylor’s

University Lakeside Campus

• Students have lower income compared to adult

• Affordable

Competitors in the market:

Fruit Juices Stall

Advantages: selling healthy drinks Disadvantages: drinks are too expensive

Competitors in the market:

Vending Machines

Advantages: Prices of drinks are cheap Disadvantages: Drinks aren’t fresh

Competitors in the market:

Starbucks coffee shop

Advantages: famous franchise of coffee brand Disadvantages: expensive coffees

Competitors in the market:

Chatime Tea shop

Advantages: famous franchise of tea brands Disadvantages: too much milk teas kill sperms

Marketing Strategies:1. Put ads up onto social medias

Fairytails Advertisement video

Marketing Strategies:2.Affordable prices offered to targeted customers:students

Marketing Strategies:3.Delivery services

Marketing Strategies:4.Twitter giveaways

retweet questions and answer them with hashtag #ilovefairytails

Marketing Strategies:5.Royalty card system

Management Strategies:SOLETRADER

-own business -depends on our own capital -responsible for our own loss

Management Strategies:

Positions: Cashier- Lum Si Chu(Boss)

Delivery Man- Canisius Bong Bartender- Alan Koo

Salesgirl- Chee Wei Shan

Management Strategies:• Assistant Manager • Administration or Supervisor • Bartenders • Bar Backs • Floor Staff • Cleaners

Financial PlanTotal Capital : RM 400,000

• Owner Savings: RM200,000 Shareholder: Lum Si Chu

Alan Koo Canisius Bong

Chee Wei Shan• Bank Loan: RM 200,000

Maybank sdn bhd.

FINANCIAL PLAN

EXPENSES (to start up)

RM

Rent 3500

Rent Deposit 7000

Renovation 8000

Kitchen Utensil 2000

Furniture 10000

Advertising 2000

Utility 800

Inventory 4000

Freight Inward 400

Electrical appliances 10000 Cash to start up 3000 Total Expenses 50,700

Quater

1 2 3 4 year

Budgeted Unit Sales 5000 6000 7500 8500 27000

Selling Price Per Unit × $5 × $5 × $5 × $5 × $5

Total Sales 25000 30,000 37,500 42,500 135,000

• Set goal to our business

• Help in decision making

sales budget

FINANCIAL PLAN

Sales Budget

Quarter

1 2 3 4 Year

Budgeted Unit Sales 7200 9000 12000 6200 34400

Selling Price Per Unit × $7 × $7 × $7 × $7 × $ 7

Total Sales 50,400 63,000 84,000 43,400 240,800

FINANCIAL PLAN

Balance Capital

50%( cash ) Go in business

100% 40%

Gross Profit - Others Expenses = Net Profit

( Profit we earn) ( interest, Utility) ( actual profit )

drawing (owner)

10% each

FUTURE EXPECTATION

•Repaid the bank loan within 2 years •The profit of our business will keep on increasing •Expand to a bigger shop

Product Feedback