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Jason Falls's Inbound Marketing Summit Presentation - "Give Them Content or Give Them Away: Building Content-Centric Websites." - October 8, 2009 - Boston
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Give Them Content …Or Give Them Away
Building Websites That Capture Your Customers
Jason FallsSocial Media Explorer
Inbound Marketing SummitBoston
October 8, 2009
So, How Do We Do It?So, How Do We Do It?
Your Website Needs Marketing TooDefine Your ProductDefine Your AudienceDefine Your CompetitorsDefine Your EnvironmentDefine Your Success
Build Content Around Your Consumer
Answer These QuestionsAnswer These Questions
Category
Product
Name it
What are its key benefits?
Competition
Environmental Factors
What Is Success?*
Who is our audience?Where do they work, play, shop, dine?
What do they like to do for fun?
Who are their friends?
What interests them (in & out of category)
What makes them buy things?
Demographics
What Would Interest Your Audience?What Would Interest Your Audience?
What do we know? (generally speaking)
What can we give? (product, expertise)
What can we explain? (how-to)
What can we share? (other's content)
Who can we interview?
What can we have fun with?
An ExampleAn Example
Factors To ConsiderFactors To Consider
Don’t Forget!Don’t Forget!
It’s Not Rocket Surgery
Start With Marketing BasicsProductAudienceCompetitionEnvironmentSuccess
What Would Our Customers Enjoy?
Let’s ConnectLet’s Connect
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.619.3285
Web: socialmediaexplorer.com
