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Effective Ways to Build and Retain Tomorrow’s Leaders
Presented by: Eric Meerkamper, President DECODE www.decode.net
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Eric Meerkamper [email protected]
© Decode 2011 Page 3
powered by deeper knowledge of
young generations
DECODE
WHY IS ENGAGING AND
RETAINING YOUNG LEADERS
IMPORTANT TO YOU?
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Agenda
1. Addressing youth stereotypes
2. What young employees think about leadership
3. Six ways to engage and retain the next generation of leaders
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SO WHAT’S THE PROBLEM WITH
YOUTH?
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How Youth are often portrayed
“Gen Y has been pampered, nurtured and programmed with a slew of
activities since they were toddlers, meaning they are both high-
performance and high-maintenance.”
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How Youth are often portrayed
“They're young, smart, brash. They may wear flip-flops to the office or
listen to iPods at their desk.”
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How Youth are often portrayed
“Are Millennials Prone to Cheating to Get Ahead?”
- W.P. Carey School of Business
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What you might be thinking…
• Is our future safe in their hands?
• Are youth able and interested in leading?
• How do we make sure they work with us, and not
go around us?
SOME MYTH-BUSTING
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Gen Y wants to be Loyal
58%
64%
58%
0%
10%
20%
30%
40%
50%
60%
70%
Gen Y
Gen X
Boomers
I would like to find an employer where I could spend my whole career
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Youth want to lead
40%
33%
19%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%I want to be the leader of an organization some day
Gen Y
Gen X
Boomers
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Leadership and Lifestage
0%
20%
40%
60%
Current Student
SecondarySchool
Current Student
Post Secondary
Young Singles Young Couples Young Familes
I want to be the leader of an organization some day
Male
Female
Page 14
HOW TO ENGAGE AND RETAIN THE
NEXT GENERATION OF LEADERS
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1) Understand Emerging
Leadership Models
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WWII Generation
Command & Control
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1940s/50s
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Boomer Generation
Rights & Rebellion
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1960s/70s
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Nexus (Gen X)
Freedom
Diversity
Celebrity
Innovation
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1980s/90s
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Who are Gen Y’s Model
Leaders?
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Question:
Who would you want to lead
your island?
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Boomers Gen Y
Roget’s Thesaurus synonyms for
“Leadership”
administration, authority, command,
control, domination, foresight, guidance,
hegemony, influence, initiative,
management, power, preeminence,
primacy, skill, superiority, supremacy
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Gen Y
Leadership Model
Social
Networked
Interdependent
Shared Ownership
Collaborative
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Leaders
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Leaders
Followers
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Leaders
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Change-Makers
Leaders
Influencers
Followers
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Change-Makers
Leaders
Influencers
Followers
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2) Become an Advocate for young
leaders in your organization
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2) Become an Advocate: know and believe WHY you want and need young leaders
• Why is developing young leaders important to your organization?
• What is the opportunity?
• What is the risk?
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3) Build a culture of change makers
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Build a leader / change maker culture
• Current leaders need to publicly embrace ceding some control
• Step out and others will step up
• Give permission to fail and take initiative
• Allow people to be courageous
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4) Clearly define the leadership
value proposition
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Clearly define what it means to be a leader in your organization
• Develop a clear leadership value proposition
– What does it mean to be a leader in your organization?
– What are the benefits?
– What are the trade-offs?
• Clearly outline the paths
– Create multiple leadership opportunities
– Communicate the benefits of leadership positions
– Provide flexibility in leadership paths
– Develop relevant identification processes for high potential leaders
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5) Build intergenerational mentor
networks
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Build intergenerational mentor networks
• Establish pathways for cross-learning / reverse-mentoring to fully leverage knowledge base
• Demonstrate to Gen Y that they are valued and trusted by teaming them with senior personnel
• Reinforce social bonds
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6) Enable young employee built
and owned initiatives
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6) Enable young employee built and owned initiatives
• Customer based innovation / co-development
• Enable and build relationships
• Allow them to actually influence change, succeed or fail
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3 Questions to Ask Your Younger
Team Members
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3 Questions to Ask Your Younger Team Members
• What do they think it takes to be a leader in your organization?
• What would stop them from becoming a leader in your organization?
• What could you do to help them become a leader?
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CONTACT:
ERIC MEERKAMPER
PRESIDENT, DECODE
416-599-5400 (X30)
JAY ROSALES
SENIOR MARKETING COORDINATOR
DRAKE INTERNATIONAL
416-216-1070
WWW.DRAKE-WEBINARS.COM