Photo: m0n5t3r on Flickr

Each of your brand’s social network channels is a community.

Photo: Generation X-Ray on Flickr

“On social media, customers want to engage with personalities, not product features.” - Scott Monty

“Your customers don’t innately want to follow your company on Twitter or friend you on Facebook, or read your blog, or watch your videos.” - Jay Baer

“Share remarkable, targeted content based on needs/interests of individual communities.” - Pamela Vaughan

Photo: ZeroOne on Flickr

Listen.

Respond & participate.

83% deal with questions or complaints sent to them via social media.

But only 54% talk to and actively participate in online conversations with consumers.

Source: InSites Consulting Survey of US Companies

“The difference between an audience and a community is which direction the chairs are pointing.” - Chris Brogan

Identify & track successful interactions. Then repeat.

“Said, woman, take it slow. It’ll work itself out fine. All we need is just a little patience.” - Axel Rose

“Building authentic, connected communities requires building trust... If you are like most humans, trust is something that must be earned over time." - Kim Garst

Show them you care.

Create community-centric content

Photo: Dekoderek on Flickr

“Jab, jab, jab, right hook.” - Gary Vaynerchuk

Photo: Anirudh Koul on Flickr

Brand evangelists tell your story for you.

90% of consumers online trust recommendations from people they know.

Source: Econsultancy

“I tell you folks, it’s harder than it looks . It’s a long way to the top If you wanna rock ’n’ roll.” - AC/DC

Photo: Kurt Christensen on Flickr

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