BRAND build a strong, meaningful

LARAH learning experience designer

graphic designer business adviser college professor course + program designer

UNDERSTANDING DISCOVERY

DESIGN TOOLS

UNDERSTANDING it all starts with a little

LOGO BRAND

beautiful quirky

authentic unapologetically

you

interact + make friends with your company

AUTHENTICITY relentlessly consistent

WORDS consistent

name + tagline

web + marketing copy

blog + video posts

newsletter content packaging copy

email communication voicemail greeting

social media posts

IMAGES consistent

logo

website look + feel

color + typography

avatars + icons marketing + advertising

photos + illustration package design

social media branding

printed materials

store design

INTERACTION consistent

status updates

shared content

tweets

comments conversations

posts + articles

EXPERIENCE consistent

customer service

responsiveness

quality of deliverables

website usability expectation of experience

attention to detail

HOW? yeah, that’s great, but

DISCOVERY it’s time to do a bit of

NOT LOGICAL emotional + visceral

FILTER welcome the people you want and

the ones you don’t

QUESTIONS ask these seven strategic

CLIENT describe your ideal

1

FEEL? how do your ideal customers want to 2

FEEL? what do you want people to

3

EMOTION? what experiences invoke that

4

PERSON describe your business as if it were a 5

QUIRKS elaborate on this ‘person’ and his/her 6

CLIENT? how would that ‘person’ relate to your

7

PERSONALITY perfect! your business now has a

DESIGN how to incorporate that into a

TYPOGRAPHY COLOR TONE

impactful design is a strategic mix of

the basics

VOCABULARY

Type Family = Helvetica Type Face = Helvetica Bold Font = The “G” in Helvetica Bold

let‘s start with a little

1 no more than two families

best practice

2 mix contrasting styles

best practice

3 choose big families

best practice

simplicity & scalablity

more best practices for typography

be unique not trendy

try at least 12 types & combos

find inspiration everywhere

the power of color

Warmth Love Anger

Inspires action + confidence

Trust Dependable Loyal

Calms + aids intuition

Elegance Power Strength

Evokes a sense of potentiality

Purity Cleanliness neutrality

Encourages to clear obstacles

Durable Calm Environmental

Relaxes both body + mind

Optimism Comfort Happiness

Boosts communication

Conservative Traditional Serious

Offers a sense of formality + balance

Affodable Cheerful Enthusiasm

Stimulates the appetite + activity

Relaxing Nature Reliable

Implies stability + orderliness

Luxury Royalty Magic

Uplifts + sparks creativity

color invokes emotion

combine colors for visceral reactions

combine colors for visceral reactions

another example of color combos

another example of color combos

aka creating a mood TONE

elegant

retro

grunge

earthy

minimal

whimsical

EXAMPLES type + color + tone

BRAND putting it all together for your

1 create a mood board 2 find inspiration + ideas 3 create style guide

MOOD BOARD a collage full of inspiration

gather images to build the personality

the pics can be inspiration for color + type

pics + color + type + adjectives

STYLE GUIDE pull it all together into a

inspiration

colors

logo adjectives

type

TOOLS i bet you’d love some fun

a worksheet for building your brand

RESOURCES fantastic and free

design seeds for color palettes and inspiration

pictalicious create a color palette from a photo!

behance find endless creative inspiration

Get the worksheet, PDF of the slide show & all of the links at mindmeldcreative.com/eybn-branding

TOOLS low cost + free online

conceptboard think electronic mood boards!

pinterest for finding inspiration & collecting it

google fonts beautiful and free web-friendly type

designing for emotion a book you’ll love

SPECIAL THANKS that‘s all i have for you today

jarrett gucci for inviting me today

these folks for the images in this slideshow jlachoff sliceofNYC flygraphix the arches zitona

behance modbaby eat the love design seeds the example brands & websites