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How You Can Build aStory Factory
in Five Easy Steps
Sim Simeonov / @simeons
Founding. Funding.
Growing. Startups.
Shopximity
Why stories?
unit of connection
unit of understanding
unit of sharing
Why story factory?
low-cost, repeatable,
inbound marketing
1. Pick a theme
relevance + scarcity
2. Create a template
simple + multi-channel
3. Get the data
your data exhaust
external information
surveys
4. Produce the story
humans + machines
5. Distribute
share value
create heroes
@simeons