How to Become a Marketing Ninja !

in 3 Easy Steps

INBOUND

( (n)

#inbound12

Amanda Iglesias!

@amandalucia

B

Once upon a time...

...all markets were conversations.

As society evolved...

#inbound12

...something became very apparent.

It’s hard to mimic face to face interaction....

really >

...on the Internet.

88% of US internet users ages 14+ will browse or research products online in 2012. US Digital Media Usage report, eMarketer

Websites are transforming into

revenue generating

assets.

Marketing isn’t arts & crafts.

Visitors

(

Customers >

Seems easy!

How?!

Attract the right people.

U s

Attract the right people. Have the right conversations.

G S

U s

Attract the right people. Have the right conversations. Focus on the right metrics.

G S

U s

Z Y

U s Attract

#inbound12

Web content is key.

Web content is key.

Blog

A blog is a blog is a blog. !

!Not Really.!

Blog content helps you pull" the right people in.

1M unique visits!100K subscribers!

>

A blog should contain your most valuable asset:

your knowledge.

#inbound12

Use it to educate your prospects.

Web content is key.

Blog Social Media

content!

96% of marketers use social media to drive traffic to content, up from 88% in 2011 The Outrain Blog - The State of Content Marketing, 2012

Don’t just

"push!your content....

Share and promote other content!

50% 3rd party

( > )

50% yours

Don’t shut yourself off from existing conversations! >

Don’t be afraid to experiment !with different channels!

TO DO:

1)

2)

3)

Blog 2x a week

TO DO:

1)

2)

3)

Blog 2x a week

One topic per article

TO DO:

1)

2)

3)

Blog 2x a week

One topic per article

Use long-tail keywords

G S Convert

Research!What do I need and

why do I need it?

Research!What do I need and

why do I need it?

Whitepapers Checklists eBooks Guides

Evaluation!What’s right for me?

Evaluation!What’s right for me?

Kits Webinars

Buying Guides Case Studies

Purchase!How do I make the right

investment?

Purchase!How do I make the right

investment?

Demos Consultations Trials Talk to sales

> Create a path down the funnel.

Call-to-action Button

| >

Landing Page

Thank You Page | > | >

TO DO:

1)

2)

3)

Perform research

TO DO:

1)

2)

3)

Perform research

Establish buying criteria

TO DO:

1)

2)

3)

Perform research

Establish buying criteria

Evaluate vendors (

Z Y Analyze

Data is the path to more visitors, leads,

and customers.

What to analyze?

Blog

Visits Subscribers Leads Social shares Inbound links

>

What to analyze?

Blog Social Media

Followers >

Clicks"Retweets Likes Visits Leads

What to analyze?

Blog Social Media Conversion Rates

| > | >

Clickthrough Rate >

| > | >

Visit-to-lead rate

What to analyze?

Blog Social Media Conversion Rates Visitors Leads Customers

Visit ( >

Lead | >

Customer $

You’re not going to get it right the first time.

The fun is in figuring it out!

TO DO:

1)

2)

3)

Look at the right data

TO DO:

1)

2)

3)

Look at the right data

Recalibrate your efforts

TO DO:

1)

2)

3)

Look at the right data

Recalibrate your efforts

Try again (and again). (

U s

U s G S

U s Z Y

G S

#inbound12

Amanda Iglesias!@amandalucia

B

Learn more at: www.hubspot.com/marketing-resources