More than

1 in 4agree that over the next

five years, their organisationwill be 100% digital with

no face-to-face branch or store

vs.

96% of all luxury retailersuse mcommerce today

The 3 most common challenges to digitalbecoming a core revenue generator:

do not have the skills to maximisethe potential of innovative digitaltechnologies such as wearables

are doing the same

Across grocery andnon-grocery retail,

4 out of 5

B2B: Manufacturing

8 out of 10 organisations agree the digital boom has hada positive impact (eg. access to international salesand improved customer service)

66% believe ecommerce will drive the most sales in B2Bmarkets over the next 5 years

Almost half (49%) plan to

invest in the Internet ofThings in the next 5 years

Managing

distribution of products

Handling

customer service

57%agree mcommerce will bevital in driving revenue in theirorganisation

©2015 Salmon Ltd. All rights reserved

Integrating ecommerce

with traditional sales channels

SMART HOUSE

The world has gone digital with the average UK adult spending over 20 hours online per week. British business has responded accordingly.

We’re Salmon, a global commerce service consultancy, and through the independent research company Vanson Bourne we’ve surveyed 150 ecommerce decision-makers in large organisations in the UK. Here’s what they’re telling us:

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BRITISH BUSINESS IN THE DIGITAL AGE

Revenue via digital channels is growing

51%

of total revenue currentlycomes via digital channels

(desktop, mobile and social)

19%Percentage projected

for 2020, averaged acrossthe sectors surveyed

30%

2015 2020