Leanne Wyvill 23 July 2014

www.presencecommunications.com.au

Brilliant Emails to Make You Shine

What do diamonds and emails have in common?

Writing and sending emails that will

• improve your relationships with colleagues and clients

• help you get the responses you want

• promote your professional reputation

This session is about…

We’re going to explore

• why valuing email skill is important

• when to email (or not)

• structure and sequence techniques

• style and tone tips

• how to polish your email gems

Understand the impact on brand and professional reputations

Consider the readers’ needs and expectations

Plan and structure purposeful, meaningful messages

Apply language techniques

Objectives & Outcomes

Why are Email Skills Important?

• Emails are forever

• Confidentiality is not guaranteed

• Email is not always the best way to communicate

• Consistency builds brand awareness and motivation

Purposeful = Positive

• What do I want to achieve with the communication?

• Is email the best way to make that happen?

• Use it but don’t abuse it

• Time it right

Structure & Sequence Tips

• Match subject line and email content

• Segue into your message

• Specify the connection, benefit and importance

• Explain what you want the reader to do

• Keep it short and focused

• Use subheadings, bullet points, numbering

Send It With Style

• Tone & word choices

• Salutations and sign-offs

• I’M NOT DEAF! • Plain or HTML?

• Font and colour choices

• Emoticons & social media speak

• Signatures

Send It With Style

• Tone & word choices

• Salutations and sign-offs

• I’M NOT DEAF! • Plain or HTML?

• Font and colour choices

• Emoticons & social media speak

• Signatures

Polish the Gems

• Spilling, punc.tu.a.tion & grammatically

• Spelling, punctuation & grammar

• It’s all in the timing

• Reply without regret

• Breathe, draft, revisit

• BIG isn’t always better

What did we learn?

• Why are emails are like d_ _ m _ _ _ s ?

• Emails with a clear p_ _ p _ _ e and r _ l _ v _ n _ c_ are more likely to be read.

• Explain what you want the reader to _ _ and _ _ _ _.

• Choose w_ _ _ s and t_ _ e wisely.

• Why do s_ _ll_ _g, _un_tua_ _ion and g_am_ar matter?